Predictive Analytics – If you want to use this technology, you should first understand it.
If you keep up to date with new technologies, you have undoubtedly come across several professional articles about Predictive Analytics (PA).
According to the Harvard Business Review, experts agree that predictive analytics delivers a significant gain from your data: actionable information. Precise forecasts are the holy grail for sales decisions in the B2B sector.
But anyone who wants to use predictive analytics profitably should also understand it. For this reason, we have compiled four facts about PA that are often underestimated or ignored in practice.