How to Define and Increase the Lifetime Value of your B2B Customers

  Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the… Continue reading How to Define and Increase the Lifetime Value of your B2B Customers

The Future of B2B Sales – How Digitalisation influences Sales

  High-quality technology and predictive sales software are the future of B2B sales. In the next five years, more and more companies will change the way they work through digitalisation… Continue reading The Future of B2B Sales – How Digitalisation influences Sales

Predictive Analytics in B2B Sales – What it is and how to get Started

  Predictive analytics technologies are becoming increasingly popular and are already being used today, especially by wholesalers and manufacturers in business-to-business (B2B) sales. Perhaps you have already made some elaborate… Continue reading Predictive Analytics in B2B Sales – What it is and how to get Started