Dear Ms. Heinze, please introduce yourself to our readers.
Hi, my name is Luba Heinze. I work Europe-wide as a consultant for a discounter and supervise projects of Digital Leadership in sales. At the same time, I am a certified coach, working for entrepreneurs with immigration background.
This two-track career allows me to apply my coaching skills while consulting in sales. Some of the challenges of a major retail company are not much different from those of a small business: how do I motivate myself and my sales team? What digital tools do I have and how can I use more efficiently? How do I effectively communicate with my sales team and my customers through digital channels?