Lead-Scoring with Predictive Analytics – Sell smarter!

How does AI-based predictive lead and customer scoring benefit your marketing and sales team over traditional methods?

Do you use your CRM system for your lead and customer evaluation and perhaps even with integrated marketing automation? You’re on the right track, but you can do even better: the next step is predictive lead and customer scoring.

Lead and customer scoring have been around for a long time and have proven itself: according to a study by MarketingSherpa, companies that used lead scoring models already achieved a lead generation ROI of 138% in 2011. This performance is almost double more than companies that do not use lead scoring methods (with an ROI of 78%).

(more…)

B2B Digital Transformation in Sales: Facts & Trends

Facts and trends about the B2B digital transformation

If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe.

Advancement in artificial intelligence technologies of the last five years is providing manufacturing businesses and distributors with new exciting potential.

According to McKinsey, companies now have at their disposal a set of powerful technological tools that are, when properly implemented, able to guarantee future growth:

(more…)

Predictive Analytics Blog – The Best of 2019

 
It’s time again: The year is rapidly ending and if we look back, 2019 has seen a lot for Qymatix.

AI and machine learning are penetrating ever further into the corporate world in Germany. This year we have clearly felt this – in a positive way! Exciting new projects, new customers and interested new partners have accompanied us throughout this year.

(more…)

facts-sales-B2B

10 interesting Facts & Statistics About Sales in B2B

 

Sales in Business-to-Business is quickly changing. Sales managers will not disappear, but many are struggling to adapt. Technology is making gains in sales controlling. Buyers have a wealth of information at their fingertips. By 2021, customers will place half of their B2B purchases online.

How did we get here? Let’s review together some interesting facts and statistics about sales in B2B.

(more…)

why-kpi-important-to-sales-growth

Why KPI’s Are Important to Your Sales Growth

Business success is usually measured in Key Performance Indicators (KPI): quantifiable evidence used to determine how well the sales goals are being met or will be met in the future.

Selecting the right set of key performance indicators is critical to the success of any sales organisation, in particular, those organisations aiming at future sales growth.

However, two main risks arise in the assessment of how well a B2B sales team is performing. First, B2B sales organisations tend to risk overloading their teams with too many KPIs, dashboards, and non-actionable data. Measuring an excess of performance indicators reduces the impact of each KPI, leads to confusion and lack of focus.
(more…)