Big Data

Kundenbindung statt Kundenabwanderung mit Qymatix

How to use Big Data to stop customer churn in B2B | Predicting Customer Churn

Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities.

It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not return.

Besides attracting new customers, succesful B2B firms also direct their efforts into retaining existing ones.

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KPIs in Sales: Correlation does not equal causality

Watch your step! Many sales managers or managing directors in B2B mix up correlation and causality when it comes to data analysis.

Data-based decisions in sales are not always ad-hoc better than intuition. The reason for this is the frequent confusion between the terms causality and correlation.

How nice it would be if managing directors or sales executives regularly knew why something happened. Why individual customers churn; why one product does not sell well or sells more than others; why in the end a promising sales lead does not become a customer, regardless of how good our salespeople are.

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Predictive Analytics Blog – The Best of 2019

 
It’s time again: The year is rapidly ending and if we look back, 2019 has seen a lot for Qymatix.

AI and machine learning are penetrating ever further into the corporate world in Germany. This year we have clearly felt this – in a positive way! Exciting new projects, new customers and interested new partners have accompanied us throughout this year.

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Successful Data Management For B2B Predictive Analytics

How to make data work for your B2B sales team while avoiding common pitfalls in data management

We can associate power with strength, force and influence, but also with destruction and violence – the typical two sides of a coin.

Sayings like “data is the new oil” or “data is a valuable asset” are on everyone’s lips in the age of Big Data. These statements might hide a profound truth, nevertheless. If used rightly, data is worth its weight in gold for a company.

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sales-ai-startup

Qymatix is the only German startup invited to the Deep Dive Meetup “Customer Centricity” of STARTUP AUTOBAHN.

On November 7, Qymatix Solutions GmbH presents its Predictive Sales Analytics solution to a selected group of innovative German corporations.

This Meetup is all about “Customer Centricity & Operational Excellence” at BASF’s headquarters in Ludwigshafen. And Qymatix – as the only German startup in the field of “Customer Centricity” – belongs to these innovative young companies.

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