Big Data

Fragen, auf die Sie als Vertriebsleiter eine Antwort parat haben sollten

Fifteen questions you must be able to answer as a sales manager without hesitating

 

Sales Management in B2B is an ever-evolving discipline. The job has been rapidly changing over the past decade, and there is no stop in sight. New technologies emerge, Millennials hit the workspace and markets get disrupted.

Dynamic markets are nothing new. Technology, tools and analytics for B2B sales have invariably been moving forward during the past years. A new generation of sales representatives starts the job profession with different skills and expectations. Sales leaders need to answer what value can each new technology provide to their B2B sales organisation.

(more…)

Kundenbindung statt Kundenabwanderung mit Qymatix

How to use Big Data to stop customer churn in B2B | Predicting Customer Churn

Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities.

It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not return.

Besides attracting new customers, succesful B2B firms also direct their efforts into retaining existing ones.

(more…)

KPIs in Sales: Correlation does not equal causality

Watch your step! Many sales managers or managing directors in B2B mix up correlation and causality when it comes to data analysis.

Data-based decisions in sales are not always ad-hoc better than intuition. The reason for this is the frequent confusion between the terms causality and correlation.

How nice it would be if managing directors or sales executives regularly knew why something happened. Why individual customers churn; why one product does not sell well or sells more than others; why in the end a promising sales lead does not become a customer, regardless of how good our salespeople are.

(more…)

Predictive Analytics Blog – The Best of 2019

 
It’s time again: The year is rapidly ending and if we look back, 2019 has seen a lot for Qymatix.

AI and machine learning are penetrating ever further into the corporate world in Germany. This year we have clearly felt this – in a positive way! Exciting new projects, new customers and interested new partners have accompanied us throughout this year.

(more…)

B2B Predictive Analytics – Successful Data Management

How to make data work for your B2B sales team while avoiding common pitfalls in data management

We can associate power with strength, force and influence, but also with destruction and violence – the typical two sides of a coin.

Sayings like “data is the new oil” or “data is a valuable asset” are on everyone’s lips in the age of Big Data. These statements might hide a profound truth, nevertheless. If used rightly, data is worth its weight in gold for a company.

(more…)