Big Data

Successful Data Management For B2B Predictive Analytics

How to make data work for your B2B sales team while avoiding common pitfalls in data management

We can associate power with strength, force and influence, but also with destruction and violence – the typical two sides of a coin.

Sayings like “data is the new oil” or “data is a valuable asset” are on everyone’s lips in the age of Big Data. These statements might hide a profound truth, nevertheless. If used rightly, data is worth its weight in gold for a company.

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sales-ai-startup

Qymatix is the only German startup invited to the Deep Dive Meetup “Customer Centricity” of STARTUP AUTOBAHN.

On November 7, Qymatix Solutions GmbH presents its Predictive Sales Analytics solution to a selected group of innovative German corporations.

This Meetup is all about “Customer Centricity & Operational Excellence” at BASF’s headquarters in Ludwigshafen. And Qymatix – as the only German startup in the field of “Customer Centricity” – belongs to these innovative young companies.

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Text_Machine_Learning

Shakespeare is dead! Let machine learning bring intelligence to your text.

One first-hand example of predictive text scoring and sentiment analytics using machine learning.

We are always looking for a way to bring machine learning to ERP-Systems. Companies can apply a Predictive Scoring using Machine Learning to prioritize sales leads, discover cross-selling opportunities and to classify text.

To support the efforts of our B2B marketing team, we invested time and resources, developing a machine learning scoring system for our blog content.
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How advanced analytics is changing B2B selling

How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It.

B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past decade.

“Nothing is so painful to the human mind as a great and sudden change”, wrote Mary Wollstonecraft Shelley in Frankenstein. Sales management in B2B is experiencing an abrupt and rapid transformation.

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B2B Sales Trends – What Really Matters

What are essential trends in B2B sales and how to succeed in this flood of innovation?

B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new “sales trend” or not. Which new sales channels should they consider? Which supporting IT programs implement? Which new methods are adopted and which are not?

According to Gartner, purchasing behaviour in the B2B sector is adapting to today’s fast and innovative economy. During this “big data” age of new technologies and rising customer expectations, companies should not stick for too long to old structures. In short, a stagnating company cannot survive in such a dynamic market.

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