Cross-Selling

Predictive Analytics B2B Glaskugel

Why predictive analytics for CRM is not a magic ball

 
Learn what predictive analytics in b2b sales can and cannot do.

Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data – you can visualise these forecasts in your CRM (Customer Relationsship Management System). The result is, for example, a sales target that you can probably achieve. However, many people make a mistake when interpreting these results.

In another blog article, I already described that managing directors and sales managers would like to know why certain events occur or not, why specific customers churn. Why one product does not sell or sells more difficult than another. Why a promising lead does not turn into a customer in the end and remains a non-binding contact.

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Großhandel als nächstes OPfer des eCommerce

E-commerce trends: why German wholesalers are the next victim of e-commerce

 
B2B E-commerce in Germany keeps growing – good or bad news?

The Business-to-Business wholesale trade in Germany and the world has changed considerably over the last years and has proven to be exceptionally flexible. It is under a growing threat, nevertheless.

Several trends underpin its transformation. New forms of industrial distribution are emerging, and big manufacturers offering e-commerce are choking the middle-guy. Wholesalers are creating tangible value for their customers while providing new services, not only logistic ones.

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Sales Acceleration mit Qymatix Predictive Analytics Software

Qymatix Selected for the Official German Accelerator Program

 
Qymatix is helping business get ahead with predictive sales and artificial intelligence.

Karlsruhe, 28.10.2020. The German Accelerator has selected Qymatix Solutions GmbH for its namesake program. Some well-know startups that took part in the accelerator are: Celonis, Data Virtuality, BrandMaker, Shopgate, and N26.

The Federal Ministry of Economics (BMWi) supports the German Accelerator and chooses companies with high international growth potential.

The aim of this program is to support promising start-ups to enter international markets. A faster and easier entry in new markets is a great chance for fast business development.

Qymatix Solutions GmbH has now access to the wide network, partners and investors of the German Accelerator.

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B2B Customer Journey Management

How to improve your B2B Customer Journey with Predictive Analytics

About the b2b Customer Journey Management and how Predictive Analytics can help.

Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B industry, things look somewhat different. First projects are starting, the theory has already been heard and understood – but there is still a lot of uncertainty regarding the concrete implementation.

That is no wonder. There are some fundamental differences between the B2C and B2B sector. For example, business customers often have higher expectations of the business relationship. It is more important for salespeople to build a personal relationship with their customers and to know their customers.

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B2B E-commerce Analytics: Why Predictive Analytics is now critical

Predictive Analytics in B2B e-commerce has become decisive.

The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically analyze their customer data to enable a personalized customer experience and identify churn risks.

For private consumers, buying online is ubiquitous. The Business-to-Consumer (B2C) sector is dominated by e-commerce platforms such as

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