Predictive analytics applications are essential in B2B sales but not yet urgent. Here you find out why this situation makes it the best time for B2B companies to start.
How far have AI and predictive analytics applications established themselves in the German B2B corporate world in 2021? Where is the trend heading, and what can we learn from the “Urgent-and-Important-Matrix”?
If you landed in this post, you probably know what predictive analytics (PA) is, how it relates to artificial intelligence and what benefits you can expect. If not, then we recommend reading this post first.