Market Basket Analysis


“The digital transformation in sales is a curse and a blessing at the same time.”

How to find Salespeople? Look for newcomers to sales! Qymatix Expert Interview.

Jana Mallah – Recruitment Specialist – Thema Group – Partner in Life Science Recruitment

Dear Ms., Mallah, please introduce yourself to our readers.
My name is Jana Mallah. I’m in my early thirties. I studied biochemistry, and after completing my master, I decided to do my PhD at the Max-Plank-Institute in Dortmund.


How Digital Transformation Is Dramatically Affecting Business Development

Qymatix Expert Interview: Quo Vadis Business Development?

Iris Maaß – Manager for International Business Development & Marketing BU Technology TÜV NORD GROUP

Ms Maaß, please introduce yourself to our readers.

I am married and live in my adopted home Hannover. I started my career in the baking industry. Afterwards, I got a diploma in language, economic and cultural studies in Passau. With this, I worked in various location in international sales in telecommunications before reaching the Testing Inspection Certification (TIC) unit of TÜV NORD.



Qymatix expands its Predictive Software with Pricing Analytics Features.


How can you deploy your winning pricing strategy without a great pricing software?

Karlsruhe, 17.04.2018. Qymatix Solutions GmbH is helping since 2013 B2B companies to become more efficient using predictive sales analytics.

Successful sales executives recognise that, by far, the most effective lever for earnings improvement is strength in pricing strategies.

However, a transparent pricing policy and an optimal pricing strategy are expensive to analyse and enforce in Business-to-Business.

Sales teams lack the tools and software in the day-to-day business to implement pricing policy among their customers efficiently.



Artificial Intelligence in Sales? Not interested! – Say almost a fifth of sales executives.


Our survey about the application of Artificial Intelligence for Predictive Analytics in international B2B sales

Qymatix Solutions GmbH, together with the International School of Management, researched last year the application of Artificial Intelligence for predictive analytics in international B2B sales.

Our goal was to research the general understanding that decision-makers in B2B sales have about of artificial intelligence.



Cloud ERP applications are transforming sales in B2B


The time is now. The shift to the cloud in the Enterprise Resource Planning (ERP) Market is well underway.

This transformation is bringing unfair competitive advantages. Per Gartner, cloud-first strategies are the foundation for staying competitive in a fast-paced world. Cloud-first strategies spell, of course, enormous implications for Business-to-Business (B2B) sales.