Market Basket Analysis


How to Find Sales Superstars

Good sales people do not grow on trees. Sales managers and HR departments know this all too well. In this reading, you will get valuable tips to considerably improve your recruiting as well as the onboarding sales process.


key account manager B2B

Predictive Analytics Interview with Dr. Olivier Riviere

Dr. Riviere, we already know each other. But could you please introduce yourself to our readers.

I am a passionate European – with a French passport – who has lived in Munich for the last 20 years. After completing my Ph.D. in material science, I went on to work for technology-orientated companies in the area of marketing, communication, and sales. Since 2009, I have been working as a consultant with a focus on sales excellence, key account management, marketing and solution selling. In the last 3 years, I had assignments in over 15 different countries.
Dr. Riviere, you focus heavily on KAM training. Why do you think KAM training is important for B2B companies?