Market Basket Analysis
Dr. Riviere, we already know each other. But could you please introduce yourself to our readers.
I am a passionate European – with a French passport – who has lived in Munich for the last 20 years. After completing my Ph.D. in material science, I went on to work for technology-orientated companies in the area of marketing, communication, and sales. Since 2009, I have been working as a consultant with a focus on sales excellence, key account management, marketing and solution selling. In the last 3 years, I had assignments in over 15 different countries.
Dr. Riviere, you focus heavily on KAM training. Why do you think KAM training is important for B2B companies?