Sales Controlling

Sales-Controlling-predictive-analytics-B2B

The remarkable truth about Predictive Sales Analytics & Controlling

Is predictive sales analytics software the newest secret weapon in B2B?

No organisation will survive the next decade without harvesting the power of predictive sales analytics. However, many sales leaders in Business-to-Business (B2B) still lack the understanding of its benefits or the infrastructure they need.

Some ignore the value of their sales data, languishing unused in their ERP and CRM systems. Furthermore, B2B sales controllers are expected to gather an ever-increasing amount of sales data for their sales leaders to neglect value extraction. Moreover, there is no value in the data if it is not used to improve revenues.

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“Every company is a data company”. Data Strategy for B2B Predictive Sales Analytics

How to develop a winning data strategy in the artificial intelligent era.

Having read the most recent publication of the author, strategic business and technology advisor Bernard Marr “Data Strategy: How To Profit From A World Of Big Data, Analytics And The Internet Of Things”, we would like to present our ideas regarding predictive sales analytics in business-to-business (B2B).

Marr is an internationally best-selling author and futurist,
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aufgaben-b2b-vertriebsleiter

How advanced analytics is changing B2B selling

How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It.

B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past decade.

“Nothing is so painful to the human mind as a great and sudden change”, wrote Mary Wollstonecraft Shelley in Frankenstein. Sales management in B2B is experiencing an abrupt and rapid transformation.

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erp-kuenstliche-intelligenz

Why is your ERP useless without AI?

Why is a legacy ERP becoming irrelevant in an AI era, and what can you do about it?

Let’s face it. In a few years, we will lose the battle against the terminator. Even without the help of a computer scientist, a sales manager recognizes that the near future will bring considerable changes in his profession – triggered by artificial intelligence (AI).

 

Soon machines will take over the job of a sales manager. There will be artificial thinking selling-machine more efficient than salespeople will ever be, thanks to artificial intelligence. The more data they gather, the better they get. Machines will soon take over. Brace yourself.

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Vertriebscontrolling-Kunstliche-Intelligenz

Artificial Intelligence Example to Rock Sales Controlling in B2B

Machine learning (ML) and artificial intelligence (AI) hold the key to a tremendous improvement in sales controlling efficiency. A software is intelligent if it can solve problems independently and efficiently.

 

The degree of intelligence depends on the level of autonomy, the extent of complexity of the problem, and the efficiency of the problem-solving process. In artificial intelligence terms, researchers speak of “strong” versus “weak” AI – “general” and “narrow” AI, respectively.
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