Sales Psychology

Manipulation im Vertrieb

Sales Psychology: Why Manipulation is Out in Sales

 
B2B customers, in particular, are highly informed today. Salespeople should therefore think and act in a demand-oriented way.

The basis for this is customer and sales data. They show how customers currently feel about the company and what future sales opportunities there might be. Hard selling and manipulation in sales have no place here.

In principle, we have all experienced manipulation at some point. Manipulation occurs in everyday life in many ways and can refer to different things.
(more…)