How to make data work for your B2B sales team while avoiding common pitfalls in data management
We can associate power with strength, force and influence, but also with destruction and violence – the typical two sides of a coin.
Sayings like “data is the new oil” or “data is a valuable asset” are on everyone’s lips in the age of Big Data. These statements might hide a profound truth, nevertheless. If used rightly, data is worth its weight in gold for a company.