ai-sales-data

If Your Data Is Bad, Your Sales AI Tools Are Useless

The impact of poor data quality in business analytics and artificial intelligence.

Artificial intelligence (AI) is steadily advancing in B2B sales. AI is changing the way customers are buying and therefore how salespeople should work.

The gathering of data, its quality, the source systems, all play a central role in the implementation of AI in Sales. Poor data quality may be hard to measure, but it takes an essential part in the application and execution of artificial intelligence systems and predictive analytics.

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Monet_-_The_Magpie

How to end the war between sales and controlling

 
Why Controlling and Sales cannot be friends?

Conflict is unavoidable, even necessary in business. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” – writes Margaret Heffernan, an internationally renowned author, businesswoman, interviewer, and TED speaker.

Conflict will arise in any company, regardless of whether sales controlling and key account management belong or not to the same structure or share the same culture. Conflict is natural – even required. At the same time, predictive analytics is gaining in importance to avoid disputes in and with sales.

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