Why Motivation in B2B Sales is overrated

Managing Sales Behaviour to Improve Sales Performance using Predictive Sales Analytics

Improving sales performance often involves coaching and modifying the way your key account managers work – what practitioners in the field of sales & marketing define as behaviour. Changing behaviour usually leads to better performance in B2B sales.

There are several known theories and models about behaviour that have not been explicitly developed for sales professionals, but about general social practice.

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Four Machine Learning Applications Your B2B Sales Teams Might Be Using Today

Real life machine learning examples for B2B sales

Without any doubt, in the coming years, progress in machine learning, artificial intelligence and sales automation, will replace many of the time-consuming tasks of B2B salespeople. Your sales team is probably already using machine learning.

Artificial Intelligence (AI) in sales does not mean that Terminator is applying for a sales job, no. It mainly means machine learning. Machine Learning (ML) is a part of what researchers call “narrow” or “weak” artificial intelligence. Neither “weak” or “narrow” sound much of a fighting robot. Weak AI uses software to solve specific problems better than humans.

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If Your Data Is Bad, Your Sales AI Tools Are Useless

The impact of poor data quality in business analytics and artificial intelligence.

Artificial intelligence (AI) is steadily advancing in B2B sales. AI is changing the way customers are buying and therefore how salespeople should work.

The gathering of data, its quality, the source systems, all play a central role in the implementation of AI in Sales. Poor data quality may be hard to measure, but it takes an essential part in the application and execution of artificial intelligence systems and predictive analytics.

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How to end the war between sales and controlling

 
Why Controlling and Sales cannot be friends?

Conflict is unavoidable, even necessary in business. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” – writes Margaret Heffernan, an internationally renowned author, businesswoman, interviewer, and TED speaker.

Conflict will arise in any company, regardless of whether sales controlling and key account management belong or not to the same structure or share the same culture. Conflict is natural – even required. At the same time, predictive analytics is gaining in importance to avoid disputes in and with sales.

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