Excel: Example of a Market Basket Analysis or Cross-Selling

  One Useful Example of Predictive Sales Analytics Using Excel Cross-selling is the practice of selling an additional product or service to an existing customer. Indeed, B2B companies define cross-selling in general and cross-selling analytics in particular, in many ways and with many names. One common naming used in retail or distribution is “market-basket-analytics”. Most … Continue reading Excel: Example of a Market Basket Analysis or Cross-Selling