B2B Churn Rate: Definition and Calculation. Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful. However, over time, some customers will stop buying or will defect to the competition. Sales managers define this situation as “churn” or “customer attrition”. Managing and reducing customer churn is one … Continue reading How to define customer churn in B2B?
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