Distribution

Großhandel als nächstes OPfer des eCommerce

E-commerce trends: why German wholesalers are the next victim of e-commerce

 
B2B E-commerce in Germany keeps growing – good or bad news?

The Business-to-Business wholesale trade in Germany and the world has changed considerably over the last years and has proven to be exceptionally flexible. It is under a growing threat, nevertheless.

Several trends underpin its transformation. New forms of industrial distribution are emerging, and big manufacturers offering e-commerce are choking the middle-guy. Wholesalers are creating tangible value for their customers while providing new services, not only logistic ones.

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B2B E-commerce Analytics: Why Predictive Analytics is now critical

Predictive Analytics in B2B e-commerce has become decisive.

The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically analyze their customer data to enable a personalized customer experience and identify churn risks.

For private consumers, buying online is ubiquitous. The Business-to-Consumer (B2C) sector is dominated by e-commerce platforms such as

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Industrial distribution: Identify potential for cross-selling with predictive analytics

How wholesalers and distributors recognize cross-selling potentials with predictive analytics.

Many manufacturers now sell their products directly to end consumers via web marketplaces. Unfortunately, wholesale trade and industrial distribution are coming under increasing pressure as a result.

Calculating cross-selling potentials using modern data mining can be a suitable strategy for keeping pace with the competition.

A glance at the analyses of the Federal Statistical Office shows that almost 90 % of Germans make online purchases at least once a year.

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Interesting facts and statistics about B2B wholesale and manufacturing in Europe

Facts and statistics about B2B wholesale, distribution and manufacturing in Europe & Germany

Distribution in Europe is a significant job provider – 10 million employees. It works at the centre of the continent’s economy, covering almost all goods and services.

Most of the general public probably ignores the role of distribution on the European landscape, although it plays an essential role as the interface between importers, manufacturers, retailers and service providers.

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The Most Important KPIs in Distribution and the Influence of AI

Key Performance Indicators (KPIs) are also used to manage companies in the retail and wholesale sectors.

AI in the form of predictive analytics can establish correlations between individual KPIs and thus provide recommendations for action.

Numerical parameters are necessary to understand the current situation of a business. Key Performance Indicators (KPIs) are indicators that can be used to measure and determine the performance or degree of fulfilment of pre-defined objectives within a company.

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