A New Focus: Strategic Realignment and the Story Behind It
To understand REIFF’s last few years, you have to look a little further back. The real strategic realignment did not begin with the sale of individual business units, but with a slowly growing structural tension that had been building for…
When Traditional Wholesalers Struggle: REIFF, Wollschläger, and the New Reality of B2B Wholesale
An industry at a turning point and the question of who will survive the next storm. This is the second article in the series I started. Now I want to tell how this story continues. And I also want to make one thing clear: I have no…
From a Screw Warehouse to the AI Era: What the Story of REIFF Reveals About the Future of B2B Wholesale and Why 2026 Is a Turning Point
A Century of Wholesale: How an Industry Helped Shape Germany As some of our readers may have noticed, I really enjoy writing. To be honest, I enjoy reading even more. Sometimes, however, I cannot find what I want to read, so I write it…