Predictive Selling

Predictive Analytics B2B Glaskugel

Why predictive analytics is not a magic ball

 
Learn what predictive analytics can and cannot do.

Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data. The result is, for example, a sales target that you can probably achieve. However, many people make a mistake when interpreting these results.

In another blog article, I already described that managing directors and sales managers would like to know why certain events occur or not, why specific customers churn. Why one product does not sell or sells more difficult than another. Why a promising lead does not turn into a customer in the end and remains a non-binding contact.

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Predictive Analytics Fakten

Four facts about predictive analytics that you should know today

 
Predictive Analytics – If you want to use this technology, you should first understand it.

If you keep up to date with new technologies, you have undoubtedly come across several professional articles about Predictive Analytics (PA).

According to the Harvard Business Review, experts agree that predictive analytics delivers a significant gain from your data: actionable information. Precise forecasts are the holy grail for sales decisions in the B2B sector.

But anyone who wants to use predictive analytics profitably should also understand it. For this reason, we have compiled four facts about PA that are often underestimated or ignored in practice.

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Badass Data Analytics B2B

Badass Sales Analytics for B2B-Companies

 
Get to know 5 Badass Sales Analytics Hacks for large and medium-sized B2B companies.

Do you know the following situation? You work for a B2B manufacturer or wholesaler, and you have some bright minds in your IT department. Data projects are a dime a dozen: in individual departments, across departments (maybe a new CRM?) and some IT people even try to create “THE ONE data analysis”.

Nevertheless, nothing works. The efforts do not pay off measurably, and the analyses wither away in archives.
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Predictive Analytics Best of 2020

Predictive Analytics Blog – The Best of 2020

 
The six most successful blog posts of Qymatix Predictive Analytics Blog 2020.

What a year. 2020.

We find it a little difficult to describe the year 2020 in short sentences.

Things like home office, webcalls and a forgotten mask are probably familiar to all of you.

Briefly, a slightly different year.

And really not an easy one.

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Sales Acceleration mit Qymatix Predictive Analytics Software

Qymatix Selected for the Official German Accelerator Program

 
Qymatix is helping business get ahead with predictive sales and artificial intelligence.

Karlsruhe, 28.10.2020. The German Accelerator has selected Qymatix Solutions GmbH for its namesake program. Some well-know startups that took part in the accelerator are: Celonis, Data Virtuality, BrandMaker, Shopgate, and N26.

The Federal Ministry of Economics (BMWi) supports the German Accelerator and chooses companies with high international growth potential.

The aim of this program is to support promising start-ups to enter international markets. A faster and easier entry in new markets is a great chance for fast business development.

Qymatix Solutions GmbH has now access to the wide network, partners and investors of the German Accelerator.

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