Sales Forecasting

Qymatix News 2021

Qymatix is now a proud member of „GoodFirms“

 
Qymatix is helping business get ahead with predictive sales and artificial intelligence.

Karlsruhe, 15.04.2021. Qymatix Solutions GmbH is now a verified company in “GoodFirms” and can be found through it.

GoodFirms includes a portfolio of high-performance IT companies and software solutions. The platform is intended to help software buyers or service seekers to decide on the most suitable software or company.
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Preispolitikanalyse und Kundenabwanderung

The relationship between customer churn and pricing analytics

 
Customer Churn Analysis: Why You cannot separate it of pricing.

Think for a moment of the last time you visited your favourite restaurant and had your favourite dish. In my case, it was an Argentinean filet together with a glass Rioja. How much did you pay? How much more will you spend in the future before stopping going altogether to that restaurant?

If you a regular patron of gastronomic premises, be a restaurant or a pub, you understand my point. You know that there is a certain price level where you would stop going to the place. Bear in mind that visiting a restaurant was commonplace before this current pandemic started and will return once it ends.
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Artificial Intelligence in B2B Sales

Why using artificial intelligence in B2B sales is inexorable.

 
Would there be a B2B digital transformation without predictive analytics software?

What comes to mind when you think of Thomas Alva Edison? My first thought is still: The first inventor of the light bulb. And this, although a well-known fact, is not entirely true. He optimized it and thus made it suitable for mass use – but he didn’t invent it.

Similarly, we credit Samuel Morse with having invented the electric telegraph. Morse did indeed independently develop and patented a recording electric telegraph in 1837. However, he was not alone. There were, in fact, five claimants, including the German physician, anatomist, and inventor Samuel Thomas von Sömmering.

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Predictive Analytics B2B Glaskugel

Why predictive analytics is not a magic ball

 
Learn what predictive analytics can and cannot do.

Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data. The result is, for example, a sales target that you can probably achieve. However, many people make a mistake when interpreting these results.

In another blog article, I already described that managing directors and sales managers would like to know why certain events occur or not, why specific customers churn. Why one product does not sell or sells more difficult than another. Why a promising lead does not turn into a customer in the end and remains a non-binding contact.

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Pricing-Analytics

Strength in price setting is your profit driver number one

The Impact of Pricing Analytics on your company earnings.

Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked fact in Business-to-Business (B2B).

However, getting B2B pricing right can represent both financial success and substantial competitive advantage. Pricing is not only a driving factor in for-profits, but it also impacts how customers and markets perceive brands.
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