Sales Management

b2b sales trends

B2B Sales Trends – What Really Matters

What are essential trends in B2B sales and how to succeed in this flood of innovation?

B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new “sales trend” or not. Which new sales channels should they consider? Which supporting IT programs implement? Which new methods are adopted and which are not?

According to Gartner, purchasing behaviour in the B2B sector is adapting to today’s fast and innovative economy. During this “big data” age of new technologies and rising customer expectations, companies should not stick for too long to old structures. In short, a stagnating company cannot survive in such a dynamic market.

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B2B Social Selling

Social Selling: Why B2B sales must rethink

 
What is necessary to actively and adequately pursue social selling in social media?

Salespeople will become more consultants, networkers, and influencers, due to increasing digitalisation in B2B – a fact of life.

The times of pure “order-takers” are over. However, do salespeople understand what is necessary to actively and sufficiently pursue B2B social selling?
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Global Key Account Management in B2B

Global Key Account Management in B2B Medium-sized Businesses – Part Two

 
This article has been produced in cooperation with Interim Manger Ralf H. Komor.
 
Basics for a successful implementation of a Global Key Account management strategy in B2B medium-sized businesses.

The second part is fully dedicated to the implementation of a GAM strategy and what needs to be considered. What happened so far: The first part of our Global Key Account Management Strategy dealt with the specific tasks and goals of successful global management.

Based on four criteria, you can see whether an introduction is worthwhile for your own company. You also learned which of your accounts are suitable GAM candidates.
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Global Key Account Management in B2B

Global Key Account Management in B2B Medium-sized Businesses – Part 1

 
This article has been produced in cooperation with Interim Manger Ralf H. Komor.
 
Basics every Key Account Manager should know, for a successful introduction of a Global Key Account management strategy in B2B medium-sized business.

Customers are the ones driving the current trends in B2B sales, especially in the SME sector. This course owes to the fact that medium-sized businesses follow, in turn, their clients out into the world.

However, this creates a new situation for suppliers with numerous challenges: they need to adjust and negotiate different prices at country level, offer worldwide support, and need to adapt to the global procurement strategy of their customers. Furthermore, they should make the most significant possible profit from this auspicious situation.

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Datenbasierte Entscheidungen

Data-driven Management – has Intuition had its day?

Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts?

This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and digitization, the importance of data for a business is undeniable. In the business world, executives prefer analytically sound decisions. They are verifiable, justifiable, and data can explain them.

In reality, however, the situation is different.

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