eBook – Customer Attrition in B2B

Churn analytics and prevention with predictive analytics in b2b sales. Over time, however, some customers will stop buying or switch to a competitor. This situation is called “churn” or “attrition”. Managing and reducing customer churn is an essential task of a sales manager. Sadly, sales executives often overlook customer churn in practice. How can you … Continue reading eBook – Customer Attrition in B2B