Facts and Statistics

AI in B2B Sales Studies

6 Facts from Studies on Artificial Intelligence in B2B Sales

 
In this post, you’ll learn about six interesting findings from various studies on artificial intelligence in B2B sales.

According to a recent survey by the Bundesverband Industrie Kommunikation e.V (bvik), almost all decision-makers (95%) are open to both new technologies and their organization’s digital transformation, even after the crisis. Are you too?

If you’ve landed in this post, you may be considering whether and how you can use artificial intelligence for your sales. You probably have a few basic questions first because just because you’re open to technology doesn’t mean you should rush into it, right?

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Changemanagement b2b sales

The New-Normal in B2B Sales

 
New Year – New Normal? What has changed in B2B sales due to the Corona crisis, and what should you know about it? Learn the four most essential insights from the crisis year here.

The year 2020 was a turbulent year with many ups and downs that will go down in history and produced one thing above all: Change. A “new normal” (also: next-normal) was predicted early last year for the post-crisis period.

The findings from the first quarter of 2021 show that, of course, not everything in the company is different than it was before the Corona pandemic. However, new ways of working and thinking have developed over the past year. And they are changing many things, including B2B sales – for the better.

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Predictive Sales Software Erkenntnisse

Five Facts from our Predictive Sales Software that you probably don’t know

 
Here are five interesting facts we discovered while analyzing sales transactions of B2B companies.

Are you interested in learning from your sales data? Artificial intelligence makes sales teams truly data-driven, while offering exciting insights. Learn what other companies have discovered with us now!

How did we get to these interesting facts? Using our Predictive Sales-AI software. Our AI-based predictive sales software analyzes sales transaction data and generates accurate customer behaviour predictions (cross-selling potential, pricing, and churn risks).

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Correlation does not equal causality – KPIs in Sales

Watch your step! Sales managers and managing directors in B2B confuse correlation and causality.

Data-based decisions in sales are not always ad-hoc better than intuition. The reason for this is the frequent confusion between the terms causality and correlation.

How nice it would be if managing directors or sales executives regularly knew why something happened. Why individual customers churn; why one product does not sell well or sells more than others; why in the end a promising sales lead does not become a customer, regardless of how good our salespeople are.

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B2B Digital Transformation in Sales: Facts & Trends

Facts and trends about the B2B digital transformation

If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe.

Advancement in artificial intelligence technologies of the last five years is providing manufacturing businesses and distributors with new exciting potential.

According to McKinsey, companies now have at their disposal a set of powerful technological tools that are, when properly implemented, able to guarantee future growth:

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