Lead Scoring

Kundenbindung statt Kundenabwanderung mit Qymatix

How to use Big Data to stop customer churn in B2B | Predicting Customer Churn

Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities.

It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not return.

Besides attracting new customers, succesful B2B firms also direct their efforts into retaining existing ones.

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Lead-Scoring with Predictive Analytics – Sell smarter!

How does AI-based predictive lead and customer scoring benefit your marketing and sales team over traditional methods?

Do you use your CRM system for your lead and customer evaluation and perhaps even with integrated marketing automation? You’re on the right track, but you can do even better: the next step is predictive lead and customer scoring.

Lead and customer scoring have been around for a long time and have proven itself: according to a study by MarketingSherpa, companies that used lead scoring models already achieved a lead generation ROI of 138% in 2011. This performance is almost double more than companies that do not use lead scoring methods (with an ROI of 78%).

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Predictive-Analytics-Vertrieb

5 Deadly Sentences A Sales Manager Should Never Pronounce

How to pronounce “analytics” in sales and keep your job.

Almost all sales managers hold a wisdom about their business. However, there are – at least – five fatal sentences an excellent Sales Manager should never say.

Your customers are changing. Is your sales team ready for the future? Are they prepared for a digital transformation? In this article, we would like to discuss five common misperceptions that, if unchecked, will cost you your sales management job.

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erp-kuenstliche-intelligenz

Why is your ERP useless without AI?

Why is a legacy ERP becoming irrelevant in an AI era, and what can you do about it?

Let’s face it. In a few years, we will lose the battle against the terminator. Even without the help of a computer scientist, a sales manager recognizes that the near future will bring considerable changes in his profession – triggered by artificial intelligence (AI).

 

Soon machines will take over the job of a sales manager. There will be artificial thinking selling-machine more efficient than salespeople will ever be, thanks to artificial intelligence. The more data they gather, the better they get. Machines will soon take over. Brace yourself.

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predicting-customer-churn

How to use software for customer churn to improve customer retention – Qymatix Example

Reduction of customer attrition by implementing a churn prediction software in your sales reporting

Understanding and avoiding customer churn ( or attrition) in Business-to-Business(B2B) organisations can make the difference between a successful financial year or a miserable one.

Every experienced sales leader knows that some customers will eventually churn. Studies in the field of customer retention talk of a 5 to 25 % customer churn per year, depending on the industry. Customer attrition is revenue lost.

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