Sales Acceleration

Kosten B2B Vertrieb Leadgewinnung vs Bestandskunden

Customer Retention vs Customer Acqusition in B2B – What is More Expensive?

 
In this article, you will learn about an interesting B2B practice in which customer retention is contrasted with customer acquisition. What is more expensive?

In detail, distribution costs naturally differ from company to company. However, there are two steep theses in the generalization, which also appear again and again in the literature:
1. Acquiring a new customer is ten times as expensive as retaining an existing one.
2. In most cases (in B2B sales), the initial order from a new customer does not cover costs.

Interestingly, there are many citations for both theses in the literature on sales and marketing, but hardly any scientific studies.

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B2B Unternehmen Predictive Sales Analytics

Why B2B companies need to start using predictive analytics in 2021

 
Predictive analytics applications are essential in B2B sales but not yet urgent. Here you find out why this situation makes it the best time for B2B companies to start.

How far have AI and predictive analytics applications established themselves in the German B2B corporate world in 2021? Where is the trend heading, and what can we learn from the “Urgent-and-Important-Matrix”?

If you landed in this post, you probably know what predictive analytics (PA) is, how it relates to artificial intelligence and what benefits you can expect. If not, then we recommend reading this post first.
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Sales & Operations Planning

The Five SALSA Principles of Effective Sales and Operations Planning

Sales and Operations Planning (S&OP) is probably the most important planning process of any company. It will determine the difference between success and failure in the years to come.

Usually, the S&OP includes a list of open sales deals, an updated sales forecast, production plan, inventory plan, customer lead time (backlog) plan, new product development plan, strategic initiative plan and the resulting financial plan.

 

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Future of industrial distribution

The future of B2B industrial distribution in Germany.

 
Make the first steps to becoming a leader in the German market.

Germany and the US are two advanced, yet different industrial markets, with special sales and investment cycles. They have, however, plenty of parallels as developed economies.

Both are under the top largest in the world; built on years of intensive research, development, and industrial innovation. Similarly, the US and the German market is decentralized and varied, with interests and preferences differing from region to region.

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Digitaler Vertrieb Aufgaben

Digital sales: Your future tasks

 

As sales becomes increasingly digital, the question arises: What tasks can sales managers focus on in the future thanks to modern data analysis software?

Data, data, data. The modern “currency” in companies is also changing the tasks in sales.

It is common for sales managers to know that they should use their customer data effectively due to the competitive pressure emanating from the megatrend of digitalization. But how?

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