A B2B Recession-Proof Salesforce can keep any company afloat.
Is there a global recession looming? Although there is much speculation about the next global recession, most advanced economies are still not feeling the pain. However, every boom has its expiration date.
When the next recession comes and not whether it comes seems to be the right question.
Set aside for a moment the discussion about global risks outside the control of most B2B managers. Let’s focus on the specific steps that sales executives can take to make their sales team recession-proof.