Sales Acceleration

Vertriebsplanung und daten

How To Make Sure Your Sales Team Is Recession-Proof?

A B2B Recession-Proof Salesforce can keep any company afloat.

Is there a global recession looming? Although there is much speculation about the next global recession, most advanced economies are still not feeling the pain. However, every boom has its expiration date.

When the next recession comes and not whether it comes seems to be the right question.

Set aside for a moment the discussion about global risks outside the control of most B2B managers. Let’s focus on the specific steps that sales executives can take to make their sales team recession-proof.

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The Art of Artificial Intelligence in B2B Sales

The Mystery of Artificial Intelligence: How exactly can B2B companies use AI to support their sales?

The applications of artificial intelligence (AI) are very diverse. It is not without reason that big players such as Apple, Facebook, Google or Samsung pour billions in the development of new AI technologies.

The management consultancy KPMG estimates that global AI investments will increase from twelve billion US dollars (2018) to 232 billion by 2025.

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B2B-Pricing-Analytics

Build a Price Corridor using B2B Pricing Analytics – Example

 
Pricing Analytics in B2B: The Price Corridor.

Pricing policy decisions are of enormous importance for companies due to their straight impact on profits.

However, the targeted and systematic design of price management poses considerable challenges for companies in many different industries. This article gives an overview of one fundamental tool for price analytics: the price corridor.

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Sales-Controlling-predictive-analytics-B2B

The remarkable truth about Predictive Sales Analytics & Controlling

Is predictive sales analytics software the newest secret weapon in B2B?

No organisation will survive the next decade without harvesting the power of predictive sales analytics. However, many sales leaders in Business-to-Business (B2B) still lack the understanding of its benefits or the infrastructure they need.

Some ignore the value of their sales data, languishing unused in their ERP and CRM systems. Furthermore, B2B sales controllers are expected to gather an ever-increasing amount of sales data for their sales leaders to neglect value extraction. Moreover, there is no value in the data if it is not used to improve revenues.

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Pricing-Analytics

Strength in price setting is your profit driver number one

The Impact of Pricing Analytics on your company earnings

B2B pricing analytics represents one of the most critical levers to boost earnings. This reality is a sometimes-overlooked fact in Business-to-Business (B2B).

However, getting B2B pricing right can represent both financial success and substantial competitive advantage. Pricing is not only a driving factor in for-profits, but it also impacts how customers and markets perceive brands.
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