Sales Acceleration

Badass Data Analytics B2B

Badass Sales Analytics for B2B-Companies

 
Get to know 5 Badass Sales Analytics Hacks for large and medium-sized B2B companies.

Do you know the following situation? You work for a B2B manufacturer or wholesaler, and you have some bright minds in your IT department. Data projects are a dime a dozen: in individual departments, across departments (maybe a new CRM?) and some IT people even try to create “THE ONE data analysis”.

Nevertheless, nothing works. The efforts do not pay off measurably, and the analyses wither away in archives.
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b2b sales trends

B2B Sales Trends – What Really Matters

What are essential trends in B2B sales and how to succeed in this flood of innovation?

B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new “sales trend” or not. Which new sales channels should they consider? Which supporting IT programs implement? Which new methods are adopted and which are not?

According to Gartner, purchasing behaviour in the B2B sector is adapting to today’s fast and innovative economy. During this “big data” age of new technologies and rising customer expectations, companies should not stick for too long to old structures. In short, a stagnating company cannot survive in such a dynamic market.

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Pricing-Analytics

Strength in price setting is your profit driver number one

The Impact of Pricing Analytics on your company earnings.

Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked fact in Business-to-Business (B2B).

However, getting B2B pricing right can represent both financial success and substantial competitive advantage. Pricing is not only a driving factor in for-profits, but it also impacts how customers and markets perceive brands.
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Global Key Account Management in B2B

Global Key Account Management in B2B Medium-sized Businesses – Part Two

 
This article has been produced in cooperation with Interim Manger Ralf H. Komor.
 
Basics for a successful implementation of a Global Key Account management strategy in B2B medium-sized businesses.

The second part is fully dedicated to the implementation of a GAM strategy and what needs to be considered. What happened so far: The first part of our Global Key Account Management Strategy dealt with the specific tasks and goals of successful global management.

Based on four criteria, you can see whether an introduction is worthwhile for your own company. You also learned which of your accounts are suitable GAM candidates.
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