Why is a legacy ERP becoming irrelevant in an AI era, and what can you do about it?

Let’s face it. In a few years, we will lose the battle against the terminator. Even without the help of a computer scientist, a sales manager recognizes that the near future will bring considerable changes in his profession – triggered by artificial intelligence (AI).

Soon machines will take over the job of a sales manager. There will be artificial thinking selling-machine more efficient than salespeople will ever be, thanks to artificial intelligence. The more data they gather, the better they get. Machines will soon take over. Brace yourself.

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Reduction of customer attrition by implementing a churn prediction software in your sales reporting

Understanding and avoiding customer churn ( or attrition) in Business-to-Business(B2B) organisations can make the difference between a successful financial year or a miserable one.

Every experienced sales leader knows that some customers will eventually churn. Studies in the field of customer retention talk of a 5 to 25 % customer churn per year, depending on the industry. Customer attrition is revenue lost.

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With predictive analytics, big data becomes a big opportunity for B2B sales managers. This big opportunity requires, however, a profound understanding of the sales situation, coupled with an understanding of big data mining models available.

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Machine learning (ML) and artificial intelligence (AI) hold the key to a tremendous improvement in sales controlling efficiency. A software is intelligent if it can solve problems independently and efficiently.

The degree of intelligence depends on the level of autonomy, the extent of complexity of the problem, and the efficiency of the problem-solving process. In artificial intelligence terms, researchers speak of “strong” versus “weak” AI – “general” and “narrow” AI, respectively.
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Sales processes, salespeople and sales management should adapt to the brave new world of artificial intelligence. Artificial intelligence is taking over the administrative tasks that consume much of the managers’ time. It is doing it faster, better, and at a lower cost. It has pros and contras. AI will redefine management.

In B2B Sales, artificial intelligence (AI) refers to Enterprise Resource Planning (ERP) and Customer Relationships Management (CRM) Systems equipped with machine learning and automatized data mining features.

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