Key Performance Indicators

CLV B2B Forecast

How to Define and Increase the Lifetime Value of your B2B Customers

 
Customer Lifetime Value Definition for B2B.

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value.

For business-to-business sales managers and marketers alike, the ability to calculate what customers are worth is hugely appealing. That is the reason why customer lifetime value is prevalent in so many industries nowadays. CLV represents a quantitative metric and brings a long-term perspective to customer relationships.

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Umsatzrentabilität B2B steigern

How to calculate and increase return on sales with predictive analytics?

 
How can B2B manufacturing and distribution increase return on sales (ROS) using strategic sales controlling and predictive sales?

Is there a sales and marketing KPI that manufacturing and industrial distribution companies can use to measure the efficiency of their teams? Yes, there is, The Return on Sales or ROS.

Sales executives also define ROS as a net profit rate. It tells a company how much of every dollar it takes in turns into profit.
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How to set more realistic targets using predictive analytics

How to Set More-Realistic Sales Targets using Predictive Analytics

To replace the legendary Jack Welch as CEO, the General Electric (GE) Board had selected Jeffrey Immelt in November 2000. As he took the reins, Immelt set an ambitious sales target: “We believe that GE can grow two to three times faster than world gross domestic product, which translates to about 8 per cent sustained sales growth.”

To give you some perspective, the industrial segment of GE had grown 4 per cent historically.

Likewise, on December 4, 2003, Rockwell Automation announced that its board of directors had elected Keith Nosbusch as president and chief executive officer.

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vertriebskennzahlen-vertriebscontrolling

Key Metrics for Successful B2B Sales Teams in Digital Times – Five Unmissable Tips with Examples

Sales productivity metrics and key performance indicators for B2B Sales teams.

Managing a sales team in B2B (Business-to-Business) is a challenging job. The endless list of task and responsibilities sales managers are getting nowadays makes it exciting and stressing at the same time.

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Algorithmic Management in B2B Sales

Artificial Intelligence in Sales: B2B Algorithmic Management

Modern data-driven management in B2B sales is where Big Data meets Artificial Intelligence. Using AI for sales efficiency.

Although algorithmic management boasts a fancy, new name, managing a workforce using data is not necessarily a new postulate. Just remember that “The Principles of Scientific Management” were published by Frederick Taylor in 1911 and soon became a culprit of the data-driven management.

Algorithmic management is Taylorism in times of big data and artificial intelligence. It uses machine learning to manage and control workforces. Millions of people employ algorithmic management when ordering food, buying online or taking a cab. Millions of workers respond to algorithms. For some, the future of management, for others a depressing picture.
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