Performance Management

Preiskorridor mir Excell

How to make a price corridor analysis in excel in three simple steps

This article describes a step-by-step introduction to price corridor analysis with Excel.

You will learn the meaning of a price corridor and how to create a price corridor from a list of sales transactions in your ERP system.

Let us disclosure that our software uses AI-based data mining methods to present a B2B pricing strategy to Key Account Managers. Based on these data mining algorithms and techniques, we would like to discuss how any sales representative can create a price corridor for predictive analysis using Excel.

(more…)

vertriebsziele-erreichen

Four Dangerous Signs That You Will Miss Your Sales Targets This Year

With a growth of 10.8 %, the year 2010 looked optimistic for the German media market, compared with 2008 and 2009. The improvement included online marketing, free magazines and trade journals, amongst others. Everyone was betting on an active recovery for the key market players.

However, on January 18, 2011, the second biggest European print service providers, Schlott Gruppe AG from Germany, opened insolvency proceedings.

(more…)

Fragen, auf die Sie als Vertriebsleiter eine Antwort parat haben sollten

Fifteen questions you must be able to answer as a sales manager without hesitating

 

Sales Management in B2B is an ever-evolving discipline. The job has been rapidly changing over the past decade, and there is no stop in sight. New technologies emerge, Millennials hit the workspace and markets get disrupted.

Dynamic markets are nothing new. Technology, tools and analytics for B2B sales have invariably been moving forward during the past years. A new generation of sales representatives starts the job profession with different skills and expectations. Sales leaders need to answer what value can each new technology provide to their B2B sales organisation.

(more…)

B2B-Pricing-Analytics

Build a Price Corridor using B2B Pricing Analytics – Example

 
Pricing Analytics in B2B: The Price Corridor.

Pricing policy decisions are of enormous importance for companies due to their straight impact on profits.

However, the targeted and systematic design of price management poses considerable challenges for companies in many different industries. This article gives an overview of one fundamental tool for price analytics: the price corridor.

(more…)

Data-driven Management – has Intuition had its day?

Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts?

This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and digitization, the importance of data for a business is undeniable. In the business world, executives prefer analytically sound decisions. They are verifiable, justifiable, and data can explain them.

In reality, however, the situation is different.

(more…)