Performance Management

Data-driven Management – has Intuition had its day?

Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts?

This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and digitization, the importance of data for a business is undeniable. In the business world, executives prefer analytically sound decisions. They are verifiable, justifiable, and data can explain them.

In reality, however, the situation is different.

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aufgaben-b2b-vertriebsleiter

How advanced analytics is changing B2B selling

How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It.

B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past decade.

“Nothing is so painful to the human mind as a great and sudden change”, wrote Mary Wollstonecraft Shelley in Frankenstein. Sales management in B2B is experiencing an abrupt and rapid transformation.

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Why Motivation in B2B Sales is overrated

Managing Sales Behaviour to Improve Sales Performance using Predictive Sales Analytics

Improving sales performance often involves coaching and modifying the way your key account managers work – what practitioners in the field of sales & marketing define as behaviour. Changing behaviour usually leads to better performance in B2B sales.

There are several known theories and models about behaviour that have not been explicitly developed for sales professionals, but about general social practice.

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Vertriebsreporting vertriebscontrolling

Sales reporting: Measure the right KPIs and report them on a regular basis

Regular sales reporting is an important tool for sales planning, controlling and monitoring. In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management.

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Vertriebsplanung-optimieren

Four steps to improve your sales operations with predictive analytics

 
Optimize your sales planning with Predictive Analytics in four steps.

Sales and Operations Planning (S&OP) encompasses two close-related fundamental processes: sales planning and operations planning.

S&OP is perhaps the most crucial planning process of any company. The primary goal of S&OP is to align three critical but opposing goals: sales productivity, customer satisfaction and inventory optimisation.

With the help of predictive analytics, sales leaders can nowadays improve operations thanks to increases in sales productivity.

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