Sales Productivity

Changemanagement b2b sales

The New-Normal in B2B Sales

 
New Year – New Normal? What has changed in B2B sales due to the Corona crisis, and what should you know about it? Learn the four most essential insights from the crisis year here.

The year 2020 was a turbulent year with many ups and downs that will go down in history and produced one thing above all: Change. A “new normal” (also: next-normal) was predicted early last year for the post-crisis period.

The findings from the first quarter of 2021 show that, of course, not everything in the company is different than it was before the Corona pandemic. However, new ways of working and thinking have developed over the past year. And they are changing many things, including B2B sales – for the better.

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Pricing-Analytics

Strength in price setting is your profit driver number one

The Impact of Pricing Analytics on your company earnings.

Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked fact in Business-to-Business (B2B).

However, getting B2B pricing right can represent both financial success and substantial competitive advantage. Pricing is not only a driving factor in for-profits, but it also impacts how customers and markets perceive brands.
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Umsatzrentabilität B2B steigern

How to calculate and increase return on sales with predictive analytics?

 
How can B2B manufacturing and distribution increase return on sales (ROS) using strategic sales controlling and predictive sales?

Is there a sales and marketing KPI that manufacturing and industrial distribution companies can use to measure the efficiency of their teams? Yes, there is, The Return on Sales or ROS.

Sales executives also define ROS as a net profit rate. It tells a company how much of every dollar it takes in turns into profit.
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Global Key Account Management in B2B

Global Key Account Management in B2B Medium-sized Businesses – Part Two

 
This article has been produced in cooperation with Interim Manger Ralf H. Komor.
 
Basics for a successful implementation of a Global Key Account management strategy in B2B medium-sized businesses.

The second part is fully dedicated to the implementation of a GAM strategy and what needs to be considered. What happened so far: The first part of our Global Key Account Management Strategy dealt with the specific tasks and goals of successful global management.

Based on four criteria, you can see whether an introduction is worthwhile for your own company. You also learned which of your accounts are suitable GAM candidates.
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sales-ai-analytics

Predictive Analytics in Sales: 5 Ways it Can Power Yours to Success today

 
Five practical examples of Predictive Analytics that will make your sales team successful.

Getting an edge in today’s competitive market place is vital. For B2B companies, possessing the tools to explore customer behaviour and prioritise leads not only aids productivity but helps boost that all-important bottom line.

Predictive sales analytics has come a long way in the last decade. It is now far more accessible to businesses in traditional industries. For many, it’s a powerful tool in helping to support sales and operations planning.

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