The question is no longer “if” a B2B company will implement artificial intelligence (AI), but “how”.
AI tools enable more efficient work in many areas. B2B sales is no exception. AI sales software saves time, stress and costs, while improving customer lifetime value and experience.
Companies that do NOT adopt AI-powered tools will be significantly more inefficient than their competitors and will be left behind.
Since you are here, my guess is that your already know that. For that reason, let’s focus on the “make or buy” decision and park the benefits of AI-powered software in another article.