Why B2B Wholesalers Who Ignore AI Could Soon Become Irrelevant
How Artificial Intelligence is transforming B2B wholesale and why sales leaders must act now to secure revenue potential. This moment comes up in almost every conversation with the CEO of a German wholesale company. I ask: “How well do you…
AI in Wholesale Pricing: From Excel to Intelligent Margin Optimization
Discover how AI is transforming wholesale pricing: boosting margins, increasing efficiency, and strengthening customer relationships with data-driven decisions. Setting prices in wholesale has long been a mix of experience, intuition, and…
How Trump’s tariffs affect B2B technical wholesale
What German wholesalers need to know now and how they should respond. Summer 2025. Donald Trump is back in the White House and with him a policy of economic isolationism. Already in the first weeks of his second term he has announced and…
The Ideal B2B Wholesale Branch of the Future: What Truly Matters?
Why AI, clarity and customer understanding matter more than square meters At the EUEW Annual Convention in Helsinki, Würth Electrical Wholesale posed a striking question in June 2025: “What is the ideal wholesale branch?” (EUEW: European…
That’s It? Why AI Systems Seem So Unremarkable
Artificial Intelligence is a powerful technology and, at the same time, surprisingly simple. Artificial intelligence has become a part of our everyday lives. It helps us with search queries, translates text, recommends music, and yet we…
Predictive Sales Software: How B2B Wholesalers Build Stronger Customer Relationships
Knowledge is Power – It is Time for AI and Predictive Sales in B2B Wholesale. The way B2B companies interact with their customers has radically changed. If you're still waiting for digital transformation to "settle in," I have to tell you…
Using AI in Sales – Ensuring Real Value for Wholesale Distributors
How can you make sure your investment in AI software truly pays off for your business? Have you ever signed up for a gym membership and never gone? The same thing could happen with your AI solution for sales – only it’s likely to be much…
The 5 Biggest Barriers to Innovation in German SMEs – Causes and Practical Solutions
Innovation and efficient processes are key drivers of success for medium-sized companies. However, many businesses in Germany are facing significant challenges. From a shortage of skilled workers and outdated IT systems to a lack of…
B2B Wholesale: Should You Still Print Your Own Product Catalog?
In B2B wholesale, especially in technical wholesale distribution, the classic product catalog has a long-standing tradition. But the world of e-commerce is transforming the market rapidly, presenting new challenges for sales managers and…
B2B Wholesale Isn’t Dead – It’s Evolving: What That Means for the Future
The future of b2b wholesale. Wholesale is a phenomenon. Declared dead, underestimated, challenged by digital platforms, direct sales, and disruptors – and yet, it’s not only still alive but continues to assert itself as an indispensable part…