Pricing Analytics

Predictive Analytics Fakten

Four facts about predictive analytics that you should know today

 
Predictive Analytics – If you want to use this technology, you should first understand it.

If you keep up to date with new technologies, you have undoubtedly come across several professional articles about Predictive Analytics (PA).

According to the Harvard Business Review, experts agree that predictive analytics delivers a significant gain from your data: actionable information. Precise forecasts are the holy grail for sales decisions in the B2B sector.

But anyone who wants to use predictive analytics profitably should also understand it. For this reason, we have compiled four facts about PA that are often underestimated or ignored in practice.

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Pricing-Analytics

Strength in price setting is your profit driver number one

The Impact of Pricing Analytics on your company earnings.

Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked fact in Business-to-Business (B2B).

However, getting B2B pricing right can represent both financial success and substantial competitive advantage. Pricing is not only a driving factor in for-profits, but it also impacts how customers and markets perceive brands.
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Sales Acceleration mit Qymatix Predictive Analytics Software

Qymatix Selected for the Official German Accelerator Program

 
Qymatix is helping business get ahead with predictive sales and artificial intelligence.

Karlsruhe, 28.10.2020. The German Accelerator has selected Qymatix Solutions GmbH for its namesake program. Some well-know startups that took part in the accelerator are: Celonis, Data Virtuality, BrandMaker, Shopgate, and N26.

The Federal Ministry of Economics (BMWi) supports the German Accelerator and chooses companies with high international growth potential.

The aim of this program is to support promising start-ups to enter international markets. A faster and easier entry in new markets is a great chance for fast business development.

Qymatix Solutions GmbH has now access to the wide network, partners and investors of the German Accelerator.

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B2B Customer Journey Management

How to improve your B2B Customer Journey with Predictive Analytics

About the b2b Customer Journey Management and how Predictive Analytics can help.

Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B industry, things look somewhat different. First projects are starting, the theory has already been heard and understood – but there is still a lot of uncertainty regarding the concrete implementation.

That is no wonder. There are some fundamental differences between the B2C and B2B sector. For example, business customers often have higher expectations of the business relationship. It is more important for salespeople to build a personal relationship with their customers and to know their customers.

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