Optimize your sales planning with Predictive Analytics in four steps.
Sales and Operations Planning (S&OP) encompasses two close-related fundamental processes: sales planning and operations planning.
S&OP is perhaps the most crucial planning process of any company. The primary goal of S&OP is to align three critical but opposing goals: sales productivity, customer satisfaction and inventory optimisation.
With the help of predictive analytics, sales leaders can nowadays improve operations thanks to increases in sales productivity.
How can your B2B sales team take fact-based decisions faster using your CRM and ERP data?
B2b companies are investing in modern lead management. The focus is on the online channel.
Modern lead management with a well-thought-out lead strategy, consistent lead evaluation and prioritisation and powerful tools ensures that marketing resources are used efficiently and effectively in marketing.
What happens once leads have become customers?
Pricing Analytics in B2B: The Price Corridor.
Pricing policy decisions are of enormous importance for companies due to their straight impact on profits.
However, the targeted and systematic design of price management poses considerable challenges for companies in many different industries. This article gives an overview of one fundamental tool for price analytics: the price corridor.
No organisation will survive the next decade without harvesting the power of predictive sales analytics. However, many sales leaders in Business-to-Business (B2B) still lack the understanding of its benefits or the infrastructure they need.
Some ignore the value of their sales data, languishing unused in their ERP and CRM systems. Furthermore, B2B sales controllers are expected to gather an ever-increasing amount of sales data, for their sales leaders to neglect value extraction. And there is no value in the data if it is not used to improve revenues.