Pricing Analytics

What is dynamic pricing in B2B sales and how can you implement it in your company.

All prices in Business-to-Business are dynamic. Some are just more dynamic than others.

Successful companies in B2B tend to adjust their prices based on factors such as production costs, competitor pricing, supply and demand. Dynamic pricing is a pricing strategy in which businesses adjust their prices for products or services based on current market situations.

Practitioners in B2B also refer to dynamic pricing as surge pricing, demand pricing, or time-based pricing. It relies on advanced B2B pricing analytics.

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Wie wird Vertrieb in 50 Jahren funktionieren – Blick in die Zukunft

What type of B2B sales will still exist in 50 years?

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales?

To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.

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Predictive-Analytics-Vertrieb

5 Deadly Sentences A Sales Manager Should Never Pronounce

How to pronounce “analytics” in sales and keep your job.

Almost all sales managers hold a wisdom about their business. However, there are – at least – five fatal sentences an excellent Sales Manager should never say.

Your customers are changing. Is your sales team ready for the future? Are they prepared for a digital transformation? In this article, we would like to discuss five common misperceptions that, if unchecked, will cost you your sales management job.

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facts-sales-B2B

10 interesting Facts & Statistics About Sales in B2B

 

Sales in Business-to-Business is quickly changing. Sales managers will not disappear, but many are struggling to adapt. Technology is making gains in sales controlling. Buyers have a wealth of information at their fingertips. By 2021, customers will place half of their B2B purchases online.

How did we get here? Let’s review together some interesting facts and statistics about sales in B2B.

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why-kpi-important-to-sales-growth

Why KPI’s Are Important to Your Sales Growth

Business success is usually measured in Key Performance Indicators (KPI): quantifiable evidence used to determine how well the sales goals are being met or will be met in the future.

Selecting the right set of key performance indicators is critical to the success of any sales organisation, in particular, those organisations aiming at future sales growth.

However, two main risks arise in the assessment of how well a B2B sales team is performing. First, B2B sales organisations tend to risk overloading their teams with too many KPIs, dashboards, and non-actionable data. Measuring an excess of performance indicators reduces the impact of each KPI, leads to confusion and lack of focus.
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