Pricing Analytics

Pricing-Analytics

Strength in price setting is your profit driver number one

The Impact of Pricing Analytics on your company earnings.

Everybody knows, B2B pricing analytics represents one of the most critical levers to boost earnings. Still, this reality is a sometimes-overlooked fact in Business-to-Business (B2B).

However, getting B2B pricing right can represent both financial success and substantial competitive advantage. Pricing is not only a driving factor in for-profits, but it also impacts how customers and markets perceive brands.
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Sales Acceleration mit Qymatix Predictive Analytics Software

Qymatix Selected for the Official German Accelerator Program

 
Qymatix is helping business get ahead with predictive sales and artificial intelligence.

Karlsruhe, 28.10.2020. The German Accelerator has selected Qymatix Solutions GmbH for its namesake program. Some well-know startups that took part in the accelerator are: Celonis, Data Virtuality, BrandMaker, Shopgate, and N26.

The Federal Ministry of Economics (BMWi) supports the German Accelerator and chooses companies with high international growth potential.

The aim of this program is to support promising start-ups to enter international markets. A faster and easier entry in new markets is a great chance for fast business development.

Qymatix Solutions GmbH has now access to the wide network, partners and investors of the German Accelerator.

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B2B Customer Journey Management

How to improve your Customer Journey with Predictive Analytics in B2B

About Customer Journey Management in B2B and how Predictive Analytics can help.

Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B industry, things look somewhat different. First projects are starting, the theory has already been heard and understood – but there is still a lot of uncertainty regarding the concrete implementation.

That is no wonder. There are some fundamental differences between the B2C and B2B sector. For example, business customers often have higher expectations of the business relationship. It is more important for salespeople to build a personal relationship with their customers and to know their customers.

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Algorithmic Management in B2B Sales

Artificial Intelligence in Sales: B2B Algorithmic Management

Modern data-driven management in B2B sales is where Big Data meets Artificial Intelligence

Although algorithmic management boasts a fancy, new name, managing a workforce using data is not necessarily a new postulate. Just remember that “The Principles of Scientific Management” were published by Frederick Taylor in 1911 and soon became a culprit of the data-driven management.

Algorithmic management is Taylorism in times of big data and artificial intelligence. It uses machine learning to manage and control workforces. Millions of people employ algorithmic management when ordering food, buying online or taking a cab. Millions of workers respond to algorithms. For some, the future of management, for others a depressing picture.
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B2B E-commerce Analytics: Why Predictive Analytics is now critical

Predictive Analytics in B2B e-commerce has become decisive.

The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically analyze their customer data to enable a personalized customer experience and identify churn risks.

For private consumers, buying online is ubiquitous. The Business-to-Consumer (B2C) sector is dominated by e-commerce platforms such as

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