Die Entwicklung einer Eigenmarke kann für den Großhandel zusätzliches Umsatzpotenzial bedeuten. Doch bevor es soweit ist, braucht es ein paar grundsätzliche Überlegungen, damit die Eigenmarke kein Ladenhüter bleibt. Wenn… Eigenmarken im Großhandel etablieren: Darauf kommt es an weiterlesen
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