What Big Data Mining Means for ERP & Sales
a short article about erp data mining and how sales managers can quickly spot opportunities based on their ERP and CRM data.
Sales managers in B2B can dig their ERP sales data for valuable insights
Start with your existing data. The most common and more useful data a sales manager possess is her Enterprise Resource Planning (ERP) sales data, together with Customer Relationship Management (CRM) data.
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Industrial distribution: Identify potential for cross-selling with predictive analytics
How wholesalers and distributors recognize cross-selling potentials with predictive analytics.
Many manufacturers now sell their products directly to end consumers via web marketplaces. Unfortunately, wholesale trade and industrial distribution are coming under increasing pressure as a result.
Calculating cross-selling potentials using modern data mining can be a suitable strategy for keeping pace with the competition.
A glance at the analyses of the Federal Statistical Office shows that almost 90 % of Germans make online purchases at least once a year.
