Predictive Analytics – Opportunities for new customer acquisition in B2B e-commerce using the example of an Austrian construction supplier.
Mr Haunschmid, please introduce yourself to our readers.
My name is Thomas Haunschmid, and I live in Lower Austria.
As “Business Manager E-commerce” I work daily with new trends and strategies to improve and optimise the buying experience of our B2B customers.
There is one trend that Business Managers cannot avoid in E-Commerce these days: the systematic use of data to optimise product and sales strategies.