Kosten B2B Vertrieb Leadgewinnung vs Bestandskunden

Customer Retention vs Customer Acqusition in B2B – What is More Expensive?

 
In this article, you will learn about an interesting B2B practice in which customer retention is contrasted with customer acquisition. What is more expensive?

In detail, distribution costs naturally differ from company to company. However, there are two steep theses in the generalization, which also appear again and again in the literature:
1. Acquiring a new customer is ten times as expensive as retaining an existing one.
2. In most cases (in B2B sales), the initial order from a new customer does not cover costs.

Interestingly, there are many citations for both theses in the literature on sales and marketing, but hardly any scientific studies.

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AI Myths

Artificial intelligence: truth or myth?

 
Statements about AI are very diverse. They reach from “new superpower” to “much noise about nothing”. In this article, you will learn truths and myths according to AI.

How much do you know about artificial intelligence (AI)? Can you tell what is a truth or myth concerning AI and machine learning? Test your knowledge here.

As developers and distributors of AI-based predictive analytics software for B2B sales, we spend the whole day dealing with topics related to machine learning, artificial intelligence and its acceptance in the B2B sector.
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3 Gründe warum KI Projekte im B2B-Vertrieb scheitern

Why Projects using AI in B2B Sales fail and yours will too

 
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects.

Artificial intelligence (AI) for sales has become an arms race. Correctly employing it will separate the winners from the losers in Business-to-Business (B2B). There are, however, very high chances that your AI project will not deliver the promised ROI or will ultimately fail.

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AI in B2B Sales Studies

6 Facts from Studies on Artificial Intelligence in B2B Sales

 
In this post, you’ll learn about six interesting findings from various studies on artificial intelligence in B2B sales.

According to a recent survey by the Bundesverband Industrie Kommunikation e.V (bvik), almost all decision-makers (95%) are open to both new technologies and their organization’s digital transformation, even after the crisis. Are you too?

If you’ve landed in this post, you may be considering whether and how you can use artificial intelligence for your sales. You probably have a few basic questions first because just because you’re open to technology doesn’t mean you should rush into it, right?

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Autonome KI

Autonomous AI – when does the computer bear responsibility for errors?

 
Artificial intelligence is taking over more and more tasks in companies. But what if they make a mistake? Who can be held responsible for it?

We explain how autonomy and responsibility are related and what this means for you and your company when implementing AI.

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