How to Define and Increase the Lifetime Value of your B2B Customers

  Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the… Continue reading How to Define and Increase the Lifetime Value of your B2B Customers

E-commerce trends: why German wholesalers are the next victim of e-commerce

  B2B E-commerce in Germany keeps growing – good or bad news? The Business-to-Business wholesale trade in Germany and the world has changed considerably over the last years and has… Continue reading E-commerce trends: why German wholesalers are the next victim of e-commerce