B2B Digital Transformation in Sales: Facts & Trends
Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. Advancement in artificial…
Five Mistakes in the Implementation of New Technologies (AI) in Sales
Introducing new technologies for B2B sales is not always easy. In this article, you will learn which mistakes you should avoid. Joachim Meyn has many years of experience in B2B sales and has managed many projects in the area of CRM…
Why You are Not as Successful as You Think – Cognitive Biases in Everyday B2B Sales.
Do you f.e. know the "egocentric bias"? What perception disorders influence your (mis)success in B2B sales? I'm pretty sure you won't like to hear some of the things in this article. However, my advice to you is: open your eyes and get…
Current Challenges in B2B Wholesale
Between supplier price pressure, supply chain problems and customer anger: Why wholesalers win with value-based customer management. Many wholesalers are currently struggling with sudden increases in purchasing and cost prices as well as…