How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia University) to…
Correlation does not equal causality – KPIs in Sales
Watch your step! Sales managers and managing directors in B2B confuse correlation and causality. Data-based decisions in sales are not always ad-hoc better than intuition. The reason for this is the frequent confusion between the terms causality…
AI in sales gains momentum: Qymatix Experts Fully Booked in November
Karlsruhe, 07.12.2023. The topic "Artificial Intelligence in Sales" is becoming more and more popular! In the last few weeks alone, Lucas Pedretti, CEO of Qymatix Solutions GmbH, has been a guest speaker at four exciting events:
Intelligent, Predictive Pricing: the Key to B2B Wholesale Success
Digitalisation is a blessing and a curse, an opportunity, and a threat. Nearly 900 German wholesale companies took part in a recent study by Roland Berger and the German Wholesale, Foreign Trade and Services Association (BGA). Almost all of…