How to Predict Customer Churn in B2B with AI
For businesses selling ad-hoc, it's hard for companies to predict customer churn. That is in contrast to as-a-Service subscription-based businesses for whom identifying at-risk customers is more accessible right from the initial sign-up.
SaaS businesses benefit from constantly updated, deep, live client usage statistics in the free trial and beyond when they become subscribers. They build AI-based churn prediction models on historical data tracking how often clients log in and what features they use.
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