Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?
Since June 2023, the "AI Act" has been taking shape. With the AI Regulation, the EU Parliament is for the first time planning a legal framework for the development and use of artificial intelligence (AI) - also known as the "AI Act":
“The European AI strategy aims to make the EU a world-class hub for AI and ensure that AI is human-centric and trustworthy.” - European Comission.
How To Accelerate B2B Sales Growth With One Proven Strategy
Revenue stagnation is a nightmare most managers are scared to dream. If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. No manager wants that.
Deep Learning vs Machine Learning
Even before the advent of deep learning, we’ve been creating smarter processors that can help us do complex tasks like IBM Watson.
But now that machine learning has been divided into subsets, many of these terms get confused or conflated. Take deep learning vs machine learning; one is a part of the other, but often is thrown about interchangeably.
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Types of machine learning (ML)
What is machine learning and what types of machine learning exist?
As part of artificial intelligence (AI), machine learning (ML) is a subcategory interested in processing and learning from vast amounts of data. It does this to make predictions that can help performance improve around a specific goal. These goals could be around forecasting, associations, clusters, regression and more.
Today, we’ll review the different kinds of ML that exist, what they are best used for and any downsides to the algorithms in this 7-minute read.
How to Define and Increase the Lifetime Value of your B2B Customers
Customer Lifetime Value Definition for B2B.
Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value.
For business-to-business sales managers and marketers alike, the ability to calculate what customers are worth is hugely appealing. That is the reason why customer lifetime value is prevalent in so many industries nowadays. CLV represents a quantitative metric and brings a long-term perspective to customer relationships.
How Artificial Intelligence and Machine Learning can Help in B2B Sales
Expand your expertise on the basics of artificial intelligence (AI) and machine learning (ML) in B2B sales.
You want to tap your potential in B2B sales and have got a taste of AI through applications like ChatGPT? Various applications of artificial intelligence are gaining strong popularity - also in the B2B sector.
The benefits of AI in business practice are undeniable. But despite this, there is still a lot of ambiguity surrounding the topic of "artificial intelligence", so it is not easy to grasp.
In the Qymatix online course on "the Basics of Artificial Intelligence and Machine Learning in B2B Sales", you will learn what exactly AI and machine learning are all about and how such systems can support sales.
Note: the course is only available in german language.
Build a Price Corridor using B2B Pricing Analytics - Example
Pricing Analytics in B2B: The Price Corridor.
Pricing policy decisions are of enormous importance for companies due to their straight impact on profits.
However, the targeted and systematic design of price management poses considerable challenges for companies in many different industries. This article gives an overview of one fundamental tool for price analytics: the price corridor.
Retain Customers with Artificial Intelligence - Churn Prediction
Reduce customer churn and attrition with Qymatix Predictive Sales Software.
Earn Millions of Euros with Dynamic Pricing Analytics
Automate personalisation and pricing processes in B2B using Qymatix B2B Pricing Analytics Software.
Human and/or machine - Why we are afraid of AI: The ELIZA effect.
Does your robot vacuum cleaner have a name? Have you ever thought that Alexa has a sense of humour or Siri is having a bad day? And if Google Maps gets it wrong once and directs you right into a traffic jam, is that forgivable because it's a Monday? Or maybe you're just happy to see the friendly ATM that says "Thank you for visiting" and wishes you a nice day? All of this can be summarized under the "ELIZA effect".
