What is Generative AI?

  Everywhere you look, news about generative AI platforms like Chat GPT abound. But the technology isn’t new, so much as it’s gotten amazing press in recent months. We created the cover image of the article with the help of DALL-E. The input…

Understanding Artificial Intelligence: Real vs. Fake AI

  Is there real and fake artificial intelligence? Artificial intelligence (AI) has attracted enormous interest and attention in recent years. From autonomous vehicles and speech recognition to personalized recommendation systems, the potential…

Umsatzrentabilität B2B steigern

How to calculate and increase return on sales with predictive analytics?

  How can B2B manufacturing and distribution increase return on sales (ROS) using strategic sales controlling and predictive sales? Is there a sales and marketing KPI that manufacturing and industrial distribution companies can use to measure…

Explainable, Responsible and Trustworthy Artificial Intelligence

Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?

  Since June 2023, the "AI Act" has been taking shape. With the AI Regulation, the EU Parliament is for the first time planning a legal framework for the development and use of artificial intelligence (AI) - also known as the "AI Act": “The…

b2b sales strategies

How To Accelerate B2B Sales Growth With One Proven Strategy

Revenue stagnation is a nightmare most managers are scared to dream. If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. No manager wants that.

Deep Learining und machine Learning

Deep Learning vs Machine Learning

  Even before the advent of deep learning, we’ve been creating smarter processors that can help us do complex tasks like IBM Watson. But now that machine learning has been divided into subsets, many of these terms get confused or conflated.…

Arten maschinelles Lernen | Types of machine learning

Types of machine learning (ML)

  What is machine learning and what types of machine learning exist? As part of artificial intelligence (AI), machine learning (ML) is a subcategory interested in processing and learning from vast amounts of data. It does this to make…

CLV B2B Forecast

How to Define and Increase the Lifetime Value of your B2B Customers

  Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer…

kostenloser Online-Kurs über KI und maschinelles Lernen im B2B-Vertrieb

How Artificial Intelligence and Machine Learning can Help in B2B Sales

  Expand your expertise on the basics of artificial intelligence (AI) and machine learning (ML) in B2B sales. You want to tap your potential in B2B sales and have got a taste of AI through applications like ChatGPT? Various applications of…

B2B-Pricing-Analytics

Build a Price Corridor using B2B Pricing Analytics – Example

  Pricing Analytics in B2B: The Price Corridor. Pricing policy decisions are of enormous importance for companies due to their straight impact on profits. However, the targeted and systematic design of price management poses considerable…