AI-Based Dynamic Pricing B2B Wholesale: Sales Strategy with AI
At a time when B2B wholesalers in Germany are facing unprecedented competitive pressure, sales managers and managing directors are looking for innovative ways to strengthen their market position. One solution is AI-based dynamic pricing. The…
Customer Loyalty and the Use of Predictive Analytics
In business and marketing, a lot of emphasis is often placed on acquiring new customers. After all, new customers mean growth and expansion, right? But what about existing customers? Companies should not underestimate the issue of customer…
3 Simple Ways B2B Sales Can Use ChatGPT – Examples
As a B2B sales manager, you understand the pressure of competing against e-commerce giants. In the current digital age, the success of your business largely depends on your ability to understand your customers better and predict their buying…
Processes, Tools and Data in modern B2B Wholesale
AI in industrial wholesale: how does modern sales work? In the dynamic environment of specialised wholesale, efficient processes, powerful tools and the intelligent use of data are essential in order to remain competitive. Specialist…
The Future of B2B Wholesale: Predictive Sales Analytics Applications – Opportunities and Challenges
B2B wholesale is experiencing profound change, driven by technological advances and changing customer needs. In this dynamic environment, the correct use of data is becoming a decisive success factor. Predictive sales analytics…
What is predictive sales in B2B wholesale?
B2B wholesalers in many sectors, such as electrical wholesalers, industrial supplies and component retailers, now benefit from modern predictive sales software. The B2B wholesale market is a fast-moving market characterised by intense…
Intelligent, Predictive Pricing: the Key to B2B Wholesale Success
Digitalisation is a blessing and a curse, an opportunity, and a threat. Nearly 900 German wholesale companies took part in a recent study by Roland Berger and the German Wholesale, Foreign Trade and Services Association (BGA). Almost all of…
Artificial Intelligence in German B2B Companies – What do the Figures tell us?
Especially since the launch of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in Germany has experienced another substantial boost. But what do the numbers say? In this article, we look at the current usage of AI in…
B2B Wholesale Future Trends 2024
Across B2B wholesale future trends 2024, you’ll see a few key themes: technology, personalisation and change. Some are accelerations of global movements, while others are specific to the B2B space. We’ll break down what you can expect in…
Return on sales in B2B Wholesale – What is it and how to increase it?
"It is not because things are difficult that we do not dare. It is because we do not dare that they are difficult." Lucius Annaeus Seneca, c.4 BC-c.65 AD. The Würth Group, a leading supplier of assembly and fastening materials, achieved…