Recognise customer churn before it’s too late with Qymatix Churn Analytics.

In B2B sales, recognising customer churn early on is crucial. With Qymatix, you can instantly identify which existing customers are at risk of churning. Our software continuously analyses your sales data and highlights areas where action is needed to prevent lost sales.

The churn risk recognition function is integrated directly into your dashboard. There, you can see which customers are currently categorised as at risk. They are displayed in colour: red indicates a high risk. This enables you to identify which customers require targeted action immediately. Rather than waiting for a drop in sales, you can take proactive action.

The software uses predictive analysis methods to automatically evaluate which customers have become significantly less active compared to their previous purchasing behaviour. Key figures such as turnover and margin are also included. The visualisation clearly and comprehensively shows the customer’s sales strength, profitability and loyalty at a glance.

In Qymatix, low customer loyalty is visualised as a high risk of churn. Conversely, high customer loyalty means a low risk rating. This helps you prioritise and proceed strategically.

Qymatix Expert Tip: Once you have identified a customer at risk of churning, taking immediate action is crucial.

Once you have identified a potentially at-risk customer, you can investigate further. The software shows which products the customer has purchased, how regularly they order, and how their behaviour compares to that of similar customers. The detailed view shows the most important key figures for each customer. This enables you to swiftly determine whether action is required.

The aim is to take action at an early stage. If customer relationships weaken, it is important to take countermeasures. Qymatix supports you in planning targeted sales activities. Has a colleague recently contacted the customer? Are there any open opportunities or projects? What actions have already been implemented? You can see all this information at a glance.

If a customer is considered to be at risk of churning and no measures have yet been planned, it is time to take action. Qymatix enables you to create a new sales plan and discuss the necessary steps with your team immediately. These could be a phone call, a visit, a customised offer or a targeted project — the important thing is that you take action.

In B2B sales, where buying cycles are often long, a forward-looking approach is key to customer loyalty. Act in good time and you can win back customers before they are lost. Qymatix provides the reliable, data-driven foundation you need to do this.

This guide is based on the Qymatix SaaS version 0.9.0. There may be slight differences in later versions. If you have any questions or require assistance with implementing your customer loyalty strategy, please do not hesitate to contact us.