Increase sales to existing customers with Qymatix’s cross-selling feature.

The software provides a separate view of cross-selling and upselling potential. When you access this feature, you will receive an automatically sorted customer list with a clear analysis and graphical representation. This is based on which customers currently have the greatest potential for your sales organisation to sell additional or related products.

The analysis is based on a process that groups purchasing behaviour and makes intelligent suggestions. Using your real sales data, Qymatix recognises which customers behave similarly and which products comparable customers have already purchased successfully. This enables you to identify immediately where cross-selling or upselling would be particularly worthwhile.

You can filter your customers in the visualisation according to criteria such as turnover, margin and potential. Click on a customer to obtain further information. Below this, you will find a list of the most important customer information. This gives you a sound basis for setting priorities at a glance.

Why is this important? Because your sales resources are limited. It costs significantly more to acquire a new customer than to sell an additional product to an existing one. Studies show: The probability of success with existing customers is up to 70%, whereas with new customers it often remains below 20%. This is especially true in the technical sector.

Qymatix Expert tip: If you want to accelerate sales growth, look for growth opportunities with existing products and existing customers first.

Clicking on a specific customer opens a detailed view. Here, you can see which product groups might interest this customer, based on their previous purchases and the behaviour of similar customers. This allows you to focus on what is relevant, rather than offering everything to every customer.

In addition to these recommendations, Qymatix also displays other key figures, such as the suggested final price per quantity for the item.

You can create a new sales plan directly from this detailed view. This could be a targeted conversation, an offer, or a visit plan — all of which are based on the insights recognised by Qymatix in the data. After all, decisive action is as important as the analysis itself.

This guide is based on version 0.9.0 of the Qymatix Predictive Sales Software. There may be minor differences in newer versions. If you have any questions or require support, our team will be happy to assist you.

Do you have any further questions about Cross-selling & Upselling with Predictive Analytics? We are happy to help!