What is predictive sales in B2B wholesale?
B2B wholesalers in many sectors, such as electrical wholesalers, industrial supplies and component retailers, now benefit from modern predictive sales software. The B2B wholesale market is a fast-moving market characterised by intense…
How to Define and Increase the Lifetime Value of your B2B Customers
Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer…