A few words in advance about the book. Hannah Fry believes “Algorithms are everywhere, and it’s time to understand them.” A statement I agree with 100 per cent. And that’s what her work is about.

The author manages to shed light on the world of algorithms in a very entertaining way and in easy words.
Each chapter starts with an exciting example from the real or fictional world to illustrate algorithms’ aspects or problems.

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Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts?

This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and digitization, the importance of data for a business is undeniable. In the business world, executives prefer analytically sound decisions. They are verifiable, justifiable, and data can explain them.

In reality, however, the situation is different.

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B2B sales intelligence – should you make or buy your tool?

With the cost of sales sky-rocketing and customers changing their buying behaviour, sales intelligence has become critical to the success of any company.

This situation is especially evident in Business-to-Business, where the cost of sales makes takes the top red of each income statement.
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New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Manufacturers looking for more efficiency and customers demanding omnichannel experiences at the lowest price push companies to their limits.

The addition of these disruptive forces, partially enabled by new technologies, means substantial margin pressures.

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