What is “return on sales” and how to improve it?
Businesses looking to increase growth may find themselves asking, “What is ‘return on sales’, why is it important and how to improve it?”. If you’re in this same position, you’re not alone. As an important metric for business success, today…
The Evolution of Artificial Intelligence and Machine Learning
This article outlines the key stages in the history of artificial intelligence (AI) and machine learning (ML) up to current applications. You will also learn what role AI and ML play in today's B2B business processes and why they are…
B2B Predictive Analytics – Successful Data Management
How to make data work for your B2B sales team while avoiding common pitfalls in data management We can associate power with strength, force and influence, but also with destruction and violence - the typical two sides of a coin. Sayings like “data…
How to use the Potential of Generative AI in B2B Business
Generative Artificial Intelligence (AI) has made fantastic progress in recent years and is increasingly influencing various aspects of our lives. But how to use it in the business world? Even before ChatGPT, there were impressive generative…