Author: David Wolf

Cloud based AI Software

Why modern sales software is cloud-based

 
Trend in B2B sales shows clearly towards expanding services from the cloud.

The Internet has long since ceased to be just a means of communication. Companies today obtain a wide variety of software and countless services directly from the cloud. B2B sales can also benefit from cloud-based software.

The development of cloud computing began around 60 years ago. To understand what was going on at that time on a technical level, you first need to detach yourself mentally from what we know today by a cloud – or cloud computing.

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B2B Social Selling

Social Selling: Why B2B sales must rethink

 
What is necessary to actively and adequately pursue social selling in social media?

Salespeople will become more consultants, networkers, and influencers, due to increasing digitalisation in B2B – a fact of life.

The times of pure “order-takers” are over. However, do salespeople understand what is necessary to actively and sufficiently pursue B2B social selling?
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Customer Analytics, Kundenanalyse, Kundenwert

Predictive Analytics: From customer analysis to customer value

 
Customer analysis with predictive analytics can provide valuable information for sales activities.

Do you really know your customers – and not only the large-scale customers? Successful Customer Analytics should provide you with all the critical information about your customers. What are their preferences? How do they shop?

Using customer data, predictive analytics can determine individual opportunities for offers and subsequently determine the value of a customer.

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Trends im B2B Vertrieb 2020 und 2021

B2B-Trends 2020/21: The Top 6 in Sales

Whether digital platforms, AI or chatbots. In the future, B2B sales must deal with these six critical trends.

Experts guess every year what the next hot B2B trends will be. Artificial intelligence is on the main scenario now, for B2B sales and its future development potential.

We have looked at several studies and sources and have summarized the top six you should know now.

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AI in B2B Sales? Machine Learning vs. Humans

The interaction between humans and AI in B2B sales.

AI in sales uses machine learning to supply humans with sales insights and recommendations. Machine Learning generates these sales alerts using recurring patterns of customer data.

However, where direct contact between seller and buyer occurs, the human factor still plays a fundamental role. The automation of sales processes significantly reduces administrative tasks in a company. Algorithms replace individual manual functions that are performed by human hands and make our efforts redundant.

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