Artificial intelligence for SMEs: 5 tips for implementation

  A thought-out introduction and the appropriate use of Artificial Intelligence (AI) can bring SMEs real added value. When implementing AI or AI systems, SMEs should not rush into anything.… Continue reading Artificial intelligence for SMEs: 5 tips for implementation

Why predictive analytics for CRM is not a magic ball

  Learn what predictive analytics in b2b sales can and cannot do. Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data – you can visualise… Continue reading Why predictive analytics for CRM is not a magic ball

Predictive Customer Analytics: From customer analysis to customer value

  Customer analytics with predictive analytics can provide valuable information for sales activities. Do you really know your customers – and not only the large-scale customers? Successful Customer Analytics should… Continue reading Predictive Customer Analytics: From customer analysis to customer value

B2B-Trends 2020/21: The Top 6 in Sales

Whether digital platforms, AI or chatbots. In the future, B2B sales must deal with these six critical trends. Experts guess every year what the next hot B2B trends will be.… Continue reading B2B-Trends 2020/21: The Top 6 in Sales