Author: David Wolf

Manipulation im Vertrieb

Sales Psychology: Why Manipulation is Out in Sales

 
B2B customers, in particular, are highly informed today. Salespeople should therefore think and act in a demand-oriented way.

The basis for this is customer and sales data. They show how customers currently feel about the company and what future sales opportunities there might be. Hard selling and manipulation in sales have no place here.

In principle, we have all experienced manipulation at some point. Manipulation occurs in everyday life in many ways and can refer to different things.
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Digitaler Vertrieb Aufgaben

Digital sales: Your future tasks

 

As sales becomes increasingly digital, the question arises: What tasks can sales managers focus on in the future thanks to modern data analysis software?

Data, data, data. The modern “currency” in companies is also changing the tasks in sales.

It is common for sales managers to know that they should use their customer data effectively due to the competitive pressure emanating from the megatrend of digitalization. But how?

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K├╝nstliche Intelligenz in KMU

Artificial intelligence for SMEs: 5 tips for implementation

 
A thought-out introduction and the appropriate use of Artificial Intelligence (AI) can bring SMEs real added value.

When implementing AI or AI systems, SMEs should not rush into anything. The opportunities must also be recognized and internalized by employees. After that, you can introduce AI with a clear roadmap and the use of relevant data.

Investment by European startups in artificial intelligence (AI) is rising sharply. That is the conclusion of a recent study by management consultants Roland Berger. According to the survey, investments in the European AI ecosystem grow by up to 50 per cent annually. In 2019 alone, 218 artificial intelligence companies were founded in Germany.

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Predictive Analytics B2B Glaskugel

Why predictive analytics for CRM is not a magic ball

 
Learn what predictive analytics in b2b sales can and cannot do.

Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data – you can visualise these forecasts in your CRM (Customer Relationsship Management System). The result is, for example, a sales target that you can probably achieve. However, many people make a mistake when interpreting these results.

In another blog article, I already described that managing directors and sales managers would like to know why certain events occur or not, why specific customers churn. Why one product does not sell or sells more difficult than another. Why a promising lead does not turn into a customer in the end and remains a non-binding contact.

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Cloud Software IT Sicherheit

Cloud based Sales Software: 4 important aspects of IT security

 
This article is the second part about cloud based software. In the first part, the advantages and disadvantages were highlighted. Now we will talk about security.

Anyone who obtains sales software from the cloud cannot avoid security-related aspects. In this article, we highlight four security solutions that companies should consider when using the cloud.

To stay competitive, many companies are turning to data-driven business models. That means that the amount of data is growing exponentially. By 2025 alone, Microsoft predicts that the amount of data produced will be 175 zettabytes. A zettabyte is a billion terabytes.

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