Author: David Wolf

Künstliche Intelligenz in KMU

Artificial intelligence in SMEs: 5 tips for implementation

 
A thought-out introduction and the appropriate use of AI can bring SMEs real added value.

When implementing AI or AI systems, SMEs should not rush into anything. The opportunities must also be recognized and internalized by employees. After that, you can introduce AI with a clear roadmap and the use of relevant data.

Investment by European startups in artificial intelligence (AI) is rising sharply. That is the conclusion of a recent study by management consultants Roland Berger. According to the survey, investments in the European AI ecosystem grow by up to 50 per cent annually. In 2019 alone, 218 artificial intelligence companies were founded in Germany.

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Predictive Analytics B2B Glaskugel

Why predictive analytics is not a magic ball

 
Learn what predictive analytics can and cannot do.

Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data. The result is, for example, a sales target that you can probably achieve. However, many people make a mistake when interpreting these results.

In another blog article, I already described that managing directors and sales managers would like to know why certain events occur or not, why specific customers churn. Why one product does not sell or sells more difficult than another. Why a promising lead does not turn into a customer in the end and remains a non-binding contact.

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Cloud Software IT Sicherheit

Cloud based Sales Software: 4 important aspects of IT security

 
This article is the second part about cloud based software. In the first part, the advantages and disadvantages were highlighted. Now we will talk about security.

Anyone who obtains sales software from the cloud cannot avoid security-related aspects. In this article, we highlight four security solutions that companies should consider when using the cloud.

To stay competitive, many companies are turning to data-driven business models. That means that the amount of data is growing exponentially. By 2025 alone, Microsoft predicts that the amount of data produced will be 175 zettabytes. A zettabyte is a billion terabytes.

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Cloud based AI Software

Why modern sales software is cloud-based

 
Trend in B2B sales shows clearly towards expanding services from the cloud.

The Internet has long since ceased to be just a means of communication. Companies today obtain a wide variety of software and countless services directly from the cloud. B2B sales can also benefit from cloud-based software.

The development of cloud computing began around 60 years ago. To understand what was going on at that time on a technical level, you first need to detach yourself mentally from what we know today by a cloud – or cloud computing.

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B2B Social Selling

Social Selling: Why B2B sales must rethink

 
What is necessary to actively and adequately pursue social selling in social media?

Salespeople will become more consultants, networkers, and influencers, due to increasing digitalisation in B2B – a fact of life.

The times of pure “order-takers” are over. However, do salespeople understand what is necessary to actively and sufficiently pursue B2B social selling?
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