AI in B2B Sales? Machine Learning vs. Humans
The interaction between humans and AI in B2B sales. AI in sales uses machine learning to supply humans with sales insights and recommendations. Machine Learning generates these sales alerts using recurring patterns of customer data. However, where…
Corona pandemic: What is the future of sales and distribution?
The Corona crisis is an accelerator for the use of digital technologies in B2B sales. Due to the Corona crisis, the usual sales activities have almost come to a standstill. Personal contacts to customers are only possible virtually if at all. It is…
B2B E-commerce Analytics: Why Predictive Analytics is now critical
Predictive Analytics in B2B e-commerce has become decisive. The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically…
Industrial distribution: Identify potential for cross-selling with predictive analytics
How wholesalers and distributors recognize cross-selling potentials with predictive analytics. Many manufacturers now sell their products directly to end consumers via web marketplaces. Unfortunately, wholesale trade and industrial distribution are…
How can a classic salesforce get started with predictive analytics?
In the future, it will be all about reading customer data correctly and drawing the right conclusions for customer strategy. That means a paradigm shift for the classic, contract-trimmed salesforce. Is the classic field salesforce as known to…