“Every company is a data company”. Data Strategy for B2B Predictive Sales Analytics

How to develop a winning data strategy in the artificial intelligent era. Having read the most recent publication of the author, strategic business and technology advisor Bernard Marr “Data Strategy: How To Profit From A World Of Big Data,…

Predictive Analytics CRM – A New CRM or Predictive Analytics? What comes first?

The top 3 reasons why successful companies avoid changing their CRM and use Predictive Analytics instead Implementing a new Customer Relationship Management System (CRM) is a minefield for B2B companies. These projects tend to last longer than…

predicting-customer-churn

How to use software for customer churn to improve customer retention – Qymatix Example

Reduction of customer attrition by implementing a churn prediction software in your sales reporting Understanding and avoiding customer churn ( or attrition) in Business-to-Business(B2B) organisations can make the difference between a successful…

crm analytics

CRM Analytics – The Qymatix most effective three tips for B2B sales

Sales Analytics is changing the way sales teams work in B2B. Both Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems offer pro and cons for sales analytics. Some teams are already using machine learning for…

big-data-small-data

Predictive analytics – how much data do you really need?

  How Much Data Do You Need For Predictive Analytics? Predictive analytics is one of the technologies with the highest financial impact in B2B sales. Several popular applications of predictive analytics are becoming “must-have” nowadays. Sales…

John_Collier_-_Priestess_of_Delphi

The Top 5 ERP Sales Data Mining Techniques You Need in B2B Now

  Pythia, priestess of Apollo at Delphi, commonly known as the Oracle of Delphi, was one of the most important oracles of Greek antiquity. In classical Greece, an oracle was a person considered to provide insightful advice or prophetic…

Monet_-_The_Magpie

How to end the war between sales and controlling

  Why Controlling and Sales cannot be friends? Conflict is unavoidable, even necessary in business. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” - writes Margaret Heffernan, an internationally…

Vertriebsplanung-optimieren

Four steps to improve your sales operations with predictive analytics

  Optimize your sales planning with Predictive Analytics in four steps. Sales and Operations Planning (S&OP) encompasses two close-related fundamental processes: sales planning and operations planning. S&OP is perhaps the most crucial…

Digitalisierung-B2B-Vertriebscontrolling

The digital future of B2B sales – Expert Interview

Mister Oenning, we know each other through the Federal Association of Sales Manager e.V. (Bundesverband der Vertriebsmanager e.V. (BdVM) ). Could please you introduce yourself to our readers? With pleasure. First, I am a salesperson, and I have…