How to define customer churn in B2B?
B2B Churn Rate: Definition and Calculation. Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful. However, over time, some customers will stop…
Business Intelligence in Tools in B2B Sales: Make or Buy?
B2B sales intelligence - should you make or buy your tool? With the cost of sales sky-rocketing and customers changing their buying behaviour, sales intelligence has become critical to the success of any company. This situation is especially…
How to Drastically Improve Margins in Industrial Distribution with a Predictive Sales Software
Predictive Sales Analytics helps increase customer lifetime value in B2B distribution. New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Manufacturers looking for…
Why is your ERP useless without AI?
Why is a legacy ERP becoming irrelevant in an AI era, and what can you do about it? Let’s face it. In a few years, we will lose the battle against the terminator. Even without the help of a computer scientist, a sales manager recognizes that the…
How Do You Do Predictive Analytics in Excel Without Rocket Science? The Easiest Sales Forecasting Template.
You know the problem entirely. You are using Excel for your sales forecast. Your spreadsheet reports your next quarter revenue, and you need a reliable result. Accurately forecasting sales is critical for your job. You are an experienced…
Artificial Intelligence Example to Rock Sales Controlling in B2B
Machine learning (ML) and artificial intelligence (AI) hold the key to a tremendous improvement in sales controlling efficiency. A software is intelligent if it can solve problems independently and efficiently. The degree of intelligence…
The future of B2B industrial distribution in Germany.
Make the first steps to becoming a leader in the German market. Germany and the US are two advanced, yet different industrial markets, with special sales and investment cycles. They have, however, plenty of parallels as developed economies.…
The relationship between customer churn and pricing analytics
Customer Churn Trigger Analysis: Why You cannot separate it of pricing. Think for a moment of the last time you visited your favourite restaurant and had your favourite dish. In my case, it was an Argentinean filet together with a glass…
Predictive Analytics & Controlling – How to use it in B2B Sales
How the sales analytics tools you use impact your sales controlling. Controlling sales in B2B is increasingly becoming a high-tech game. Since selling cycles in business-to-business are getting longer and sales is getting more expensive,…
Why using artificial intelligence in B2B sales is inexorable.
Would there be a B2B digital transformation without predictive analytics software? What comes to mind when you think of Thomas Alva Edison? My first thought is still: The first inventor of the light bulb. And this, although a well-known…