The Use of Artificial Intelligence in B2B Wholesale: A Success Story
It is a story about an AI journey with the Verband Technischer Handel (VTH). In March of this year, we organized a very well-received webinar with almost 200 registrations and over 100 participants. Shortly afterwards, I received an email…
What is predictive sales in B2B wholesale?
B2B wholesalers in many sectors, such as electrical wholesalers, industrial supplies and component retailers, now benefit from modern predictive sales software. The B2B wholesale market is a fast-moving market characterised by intense…
AI: The Human Factor in B2B Sales
The Dance of Expectations and Realities when Implementing AI in B2B Sales. In the sprawling landscape of B2B sales, where specialist wholesalers in Germany grapple with the dual pressures of an ever-evolving e-commerce market and the need…
Three B2B Sales and Marketing Must-Have Software Tools for an Optimal Sales Funnel
Navigating the technology jungle: Three B2B sales & marketing must-have software tools for a secure future. There is a reason for the term "technology jungle". As a B2B company, it is often difficult to decide which tools for marketing and…
The Art of Artificial Intelligence in B2B Sales
AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of artificial intelligence (AI) are very diverse. It is not without reason that big players such as Apple, Facebook, Google or…
The most interesting thing about marketing and sales in B2B
What sales was and will be in the future. This article is a personal one. I have written about exciting facts in business-to-business (B2B) sales and marketing. I have also shared our thoughts about the sales of the future. In this article,…
How B2B Data Analytics is Changing Sales
How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It. B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past……